Google Expands AI Features in Search: What You Need to Know
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.
Latest
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
Does Google’s AI Overviews Violate Its Own Spam Policies?
Google’s AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content.
WordPress Scraper Plugin Compromised By Security Vulnerability
A WordPress plugin that enables users to scrape other sites and publish their content contains a critical vulnerability
The Intersection Of Video SEO And Social Media: Tactics To Win
Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters.
Googler’s Deposition Offers View Of Google’s Ranking Systems
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance.
Does Google’s AI Overviews Violate Its Own Spam Policies?
Google’s AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content.
WordPress Scraper Plugin Compromised By Security Vulnerability
A WordPress plugin that enables users to scrape other sites and publish their content contains a critical vulnerability
Googler’s Deposition Offers View Of Google’s Ranking Systems
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance.
How Referral Traffic Undermines Long-Term Brand Growth
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth.
Google Clarifies: AI Overview Links Share Single Position In Search Console
Google clarifies that links in AI Overviews all share a single position in Search Console reports.
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
Googler’s Deposition Offers View Of Google’s Ranking Systems
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance.
How Referral Traffic Undermines Long-Term Brand Growth
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth.
Google Clarifies: AI Overview Links Share Single Position In Search Console
Google clarifies that links in AI Overviews all share a single position in Search Console reports.
The Rise Of Privacy-First Search Engines
Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines.
Ask A PPC: How Will The Tariffs Impact My PPC Campaigns?
Tariffs affect product costs and ad performance. This month’s Ask A PPC outlines their direct impact on PPC metrics, conversion rates, and bidding strategies.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Understand how Google Ads automation works and how to shape your ad copy for better performance.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
Breaking Into New Markets With PPC: Key Considerations
PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more.
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
The Intersection Of Video SEO And Social Media: Tactics To Win
Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters.
How To Increase Google Discover Visibility Naturally Using These Ranking Signals
Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility.
How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
Master Your Message If You Want To Create Better Brand Content
Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
PPC
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
MAY EBOOK HIGHLIGHT
Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance
This ebook will teach you how to:
- Uncover Customer Insights
- Improve Marketing Messaging
- Optimize Your Lead Generation Funnels & Customer Journeys
- Reduce Friction & Increase Conversions
- Increase CLV & Lifespans
Ask An SEO: How Do I Rebuild My Website After A Dispute With The Hosting Company?
Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency
Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?
Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
The Intersection Of Video SEO And Social Media: Tactics To Win
By Chelsea Alves
Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters.
YouTube Tests AI Overviews In Search Results
By Matt G. Southern
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
By Matt G. Southern
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
By Matt G. Southern
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
LinkedIn Launches New Creator Hub With Content Strategy Tips
By Matt G. Southern
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides.
15 Proven Tips To Get More Social Media Followers
By Matt G. Southern
Looking to increase your social media followers? Check out these 15 practical tips to grow your online presence.