There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table.
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence.
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know.
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands.
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here.
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio.