Google’s E-A-T: Busting 10 of the Biggest Misconceptions
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
Top 5 Reasons Why You Need a Social Media Manager
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why.
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WordPress Cache Plugin Exploit Affects +1 Million Websites
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
Instagram Collabs: Team Up & Boost Engagement
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
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PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table.
Google For Creators Is Here To Help Publishers Get Found & Make Money
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence.
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3 Key Types of Link Building Metrics & How To Use Them Successfully
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know.
What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
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Checking Your Page Size for SEO: A Complete Guide
Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important.
How Google Analyzes Web Page Content and Weights It
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
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16 Reasons Why Social Media Is Important To Your Company
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands.
Crawl Errors & Crawl Budget: Are They Google Ranking Factors?
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here.
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IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
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5 New Google Quality Rater Guidelines Updates & Why They Matter
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
YouTube Announces Live Shopping and CTV Product Updates
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.
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Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
Tracking Update Could Net Apple Billions In Search Ads Revenue
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
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How To Spy On Competitors With Python & Data Studio
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio.
