Google’s Splitt: Meta Description Provides Content Summary
Google’s Martin Splitt tweeted that meta descriptions offer Google a summary of what’s important about a web page.
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TikTok has 45 Days to Sell or Get Out of USA
Presidential executive order bans TikTok within 45 days. American marketers hope a deal with Microsoft will save an important source of traffic.
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Facebook Messenger Plugin For Websites Receives Major Update
Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook.
Google Explains Negative Reviews And Rankings
Google’s Mueller said that a large amount of negative reviews is something the algorithms might try to pick up on.
Google SEO 101: Mobile-First Indexing Problems
In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing.
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How (& Why) Search Engines Render Pages
How do search engines render pages on the web? Why and when do they do it? Find out here.
Can PageRank Predict the NHL Playoffs?
PageRank is really, really good at measuring the authority of webpages. But can it be used to predict the next NHL Stanley Cup champion?
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Is Groupon Marketing Really Worth It for Your Businesses?
Should you pursue Groupon marketing in 2020? This post sets the record straight with the most important considerations for business owners.
Divi WordPress Theme Vulnerability
Critical vulnerability discovered in Elegant Themes Divi and Extra Themes as well as in the Divi Builder WordPress plugin.
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Google Ads Advertisers Can Now Capture Leads From YouTube
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.
Google Ads Rolling Out Multiple Updates to App Campaigns
App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.
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Instagram Reels Launches Worldwide to Compete With TikTok
Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US.
6 Ways to Engage Your Organic Search Traffic on Social Media
This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences.
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Privacy, Personalization & PPC
Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting.
SEO for Images: See What You’re Missing in Your Visual Search Strategy
Don’t miss out on organic opportunities for image search. Learn how to boost your traffic by optimizing images according to Google’s recommendations.
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Google’s Search Quality Raters Do Not Directly Influence Rankings
Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users.
Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
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How Can I Set Up an SEO Agency?
Want to start an SEO agency? You need to look beyond your SEO skills. Find out what it takes to become an SEO agency owner.
How QA Testing for SEO Can Boost Your Traffic & Revenue
Learn why – and how – you can easily integrate SEO testing into your own QA process to prevent SEO problems from ever going live.
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Google Adds New Structured Data Properties to Estimated Salary Dev Page
Google announced two optional jobs related structured data properties that will generate rich results.
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