How to Optimize Category Pages for Ecommerce with Informational Copy
Category pages make the online shopping experience easier for users. Here’s what you need to know and how to optimize your informational copy for them.
No-Click Searches Require a New Way to Measure SEO Results
SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here.
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4 Must-Try Retail PPC Strategies for 2021
If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.
Google Sends Notifications of HTTP/2 Googlebot Crawling
Google is currently sending notification that Googlebot is crawling their sites with the new HTTP/2 protocol
YouTube Analytics Adds ‘First 24 Hours’ Metric
YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.
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How to Build SEO Into a Product
Instead of making SEO an afterthought, “building SEO into the product” means developing it with SEO in mind. Here’s a 5-step process you can use.
How to Build the Perfect Facebook Ad Audience
Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.
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Do Incognito Searches Affect SEO or Rankings
What is incognito search and does it affect SEO ranking? Read more about it, what is CTR, and if either has an effect on ranking.
WordPress.com Now Offers Website Development
WordPress.com announced Built by WordPress.com, a website development service to compete against sites like Squarespace.
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59% of US Adults Do Not Trust News on Social Media
A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.
YouTube Launches New Hashtag Search Results Pages
YouTube is launching a new type of search results page that appears when users look for videos by hashtag.
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Google Search Console Adds Report For News Publishers
A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy.
SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021
SEJ eSummit kicks off today. Attend to learn actionable insights on SEO, enterprise SEO, PPC, paid social, and more from top industry practitioners.
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What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly
Discover what makes a .STORE domain valuable for brands with online stores, plus SEO and branding tips when choosing your own ecommerce domain name.
YouTube Turns On Post-Roll Ads For All Monetized Videos
YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.
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Google Makes 4 Changes to Index Coverage Report
Google Search Console’s Index Coverage report is receiving 4 updates to keep site owners better informed about indexing issues.
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
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10 Common Mistakes In Google Ads
Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for.
Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021
In today’s digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry.
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How to Remove Date Snippets from Search Results?
Google’s John Mueller offers ideas on what to do about unwanted date snippets in the search results