How to Use Machine Learning for SEO Competitor Research
Learn how to use machine learning for more precise, statistically relevant, and scalable SEO competitor research (with tools, code & more).
Sneak Preview of Brave Search – A Challenger to Google
Brave Search may present a challenge to Google. Preview a new privacy-first-search engine that respects publishers and is committed to unbiased results
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How to Write a Winning About Us Page: 8 Dos and Don’ts
Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page.
How to Avoid SEO Disaster During a Website Redesign
Redesigning or migrating your website is a huge undertaking. Protect your investment with this SEO checklist for website redesigns.
How to Create a Winning Content Strategy by Combining GA4 with a BI Tool
Learn how consolidating your marketing data in one place can empower you to create a successful data-driven content strategy.
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All Google Merchants Can Accept Payment Via Shopify
All Google, Facebook, and Instagram merchants will soon be able to accept payment via Shopify, even if they don’t have a Shopify store.
Google Audience Expansion vs Optimized Targeting: The Difference Explained
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
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How & Why to Use CDN Services for WordPress: A Complete Guide
Here’s what you need to know about choosing, setting up, and configuring a CDN for your WordPress website.
Is Having One Product Page With Multiple Products Bad for SEO?
Wondering whether to use a single product page or category page for products in the same family? Learn what it means for SEO here.
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4 Lesser-Known Local SEO Tips Even the Experts Miss
Learn lesser-known SEO tips to help you take advantage of the Google Map Pack and rank higher in local search.
A Guide to Popular PHP Frameworks for Beginners
This guide to the 8 most popular PHP frameworks will help you decide which one is worth learning and using for web development projects.
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How SEO Tests & Experiments Can Actually Lead Us Astray
Do you need to invest in SEO tests and experiments to succeed? Learn about the challenges this can present and when testing makes sense.
Google Updating Top Stories Carousel
Google goes over all the changes coming to the Top Stories carousel in search results when the Page Experience update rolls out in mid-June.
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Google Bans Specific Verticals from YouTube Masthead
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead
Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar
John Mueller provides a rule of thumb for bad HTML and explains how spelling mistakes and poor grammar are quality issues
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4 Known GMB Issues & What To Do About Them – June 2021
Learn more about GMB issues and bugs known to the Google My Business team as of June 2021 — and when to expect a fix.
What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
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John Mueller Answers What to Do About Link Building
Google’s John Mueller responds to question asking what to do about link building
Instagram Chief on What TikTok Does Better
Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users.
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Apple Mail to Block Email Tracking Pixels & More Digital Marketing News
This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple’s new Mail Privacy feature, and Moz is acquired by iContact.
How to Optimize for Rich Snippets: A Complete Guide
What are rich snippets and how do you optimize for them? Learn how to enhance your visibility in Google Search with rich snippets.
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5 Best Google Ads Alternatives to Diversify & Grow
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
Content Marketing for Startups: How to Succeed Even Early On
Content marketing for startups requires a focused, flexible strategy and clever implementation. See expert tips and advice for success.
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Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups
Twitter is adding a ‘Subscribe’ button to peoples’ profiles that will allow users to quickly sign up for newsletters.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Getting certified in Google Analytics won’t be easy, but it will help you advance your career. Here’s a walkthrough of the process and benefits.
DuckDuckGo vs. Google: An In-Depth Search Engine Comparison
Learn the key differences between Google and DuckDuckGo, including the pros and cons of each search engine.
What to Do When the .COM You Want Is Taken
Have you just come up with a great business name but discovered that the .com is already taken? Don’t despair! There are many great alternatives.
Google Broad Core Algorithm Update Rolling Out June 2, 2021
Google is releasing a broad core algorithm update today on June 2, 2021. This will be followed by another core update in July.
How to Use Google Maps: Features For Businesses
Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns.
Google on How to Use Keywords in Content
John Mueller answers a question about how many times to use keywords on a page and the value of words mapping to the topic
6 Useful SEO Insights You Can Learn from Google Analytics
Learn a few simple yet useful insights you can take from Google Analytics to help identify opportunities with your organic SEO strategy.
Internal Link Structure Best Practices to Boost Your SEO
Internal link structure boosts for SEO include indexing, link flow, and more. Learn 5 best practices to implement for great user experience.
How to Make a Successful Website: 11 Critical Factors
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand.
5 Must-Know SEO Concepts You Must Follow in 2021
From Core Web Vitals all the way to the Knowledge Graph, semantics, and entities, here are 5 important SEO concepts to understand in 2021.
A Guide to Popular PHP Frameworks for Beginners
This guide to the 8 most popular PHP frameworks will help you decide which one is worth learning and using for web development projects.
Using Google Translate to Autogenerate Content?
Google’s John Mueller comments on the idea of using Google Translate to create content in different languages
9 Emotional Hooks That Will Make Your Content 10x Better
What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.
The Complete Guide to Amazon Alexa SEO
Amazon Alexa’s popularity makes understanding and optimizing for Alexa more important than ever. Here’s everything you need to know.
Google PageSpeed Scores Updated with Lighthouse 8.0
Google announced the release of Lighthouse 8.0 with a mix of stricter and easier scoring. Most sites estimated to enjoy improved scores