Google’s John Mueller: Core Updates Build On Long-Term Data
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here's what John Mueller told SEO professionals.
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DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.
Google Rolls Out June 2025 Core Update
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.
Google Integrates Search Console Insights Into Main Platform
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.
The Strategy Gap: Social Video Is Not PPC Video
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up.
Google’s New MUVERA Algorithm Improves Search
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy
DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.
Google Rolls Out June 2025 Core Update
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.
Google Integrates Search Console Insights Into Main Platform
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.
Google’s New MUVERA Algorithm Improves Search
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy
YouTube Tests AI Features To Improve Search & Discovery
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility?
Google Rolls Out June 2025 Core Update
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.
How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up.
Google’s New MUVERA Algorithm Improves Search
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy
Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination.
Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility?
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum
Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search.
The Strategy Gap: Social Video Is Not PPC Video
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
Google Launches Offerwall To Expand Monetization Options
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Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era
Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies.
How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles.
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.
The Intersection Of Video SEO And Social Media: Tactics To Win
Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters.
How To Increase Google Discover Visibility Naturally Using These Ranking Signals
Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility.
How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
Master Your Message If You Want To Create Better Brand Content
Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
JULY EBOOK HIGHLIGHT
The State Of AI in Marketing
Inside The State Of AI in Marketing Report, You’ll Learn To:
- Maximize AI ROI by understanding and focusing on where AI performs best.
- Choose smarter AI tools with insights into which platforms marketers trust and use most.
- Streamline workflows by adopting top-performing strategies where AI is actually providing real value.
- Overcome AI adoption hurdles by understanding the largest barriers (hint: it’s not job loss.)
- Implement actionable AI strategies right now, based on what’s working across the industry.
SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
YouTube Tests AI Features To Improve Search & Discovery
By Matt G. Southern
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
YouTube Analytics Updated With Saved Reports & New Interface
By Matt G. Southern
YouTube updates Advanced Mode in Studio Analytics with saved reports, a simplified layout, and built-in performance tools for creators.
TikTok Ban Delayed Again, Will Remain Active Until September
By Matt G. Southern
TikTok gets third 90-day extension, staying active until Sept 17 as ownership talks continue.
YouTube Reports 200 Billion Daily Views For Shorts Format
By Matt G. Southern
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership.
YouTube Begins Showing Posts In The Shorts Feed
By Matt G. Southern
YouTube is now showing Posts in the Shorts feed, giving creators a new way to expand their reach.
Social Media As A Customer Service Tool: Trends And Best Practices
By Chelsea Alves
Social media has become a frontline customer service channel. Here’s how brands can meet rising expectations and respond with care, speed, and strategy.