The updated, newer version of MSN will not only look a little different to its users, but will include a new-fangled eBay option called “My eBay,” announced the two Internet giants last week.
Within the new MSN will be access to eBay functionality, content, and links, allowing users to manage their accounts on eBay from one convenient and accessible page; this can be done from the popular “My MSN” page. It is the first time ever that the “My eBay” feature is extended into a portal environment.
Jeff Housenhold, vice president of Internet marketing for eBay, stated, “Many of our 85 million users are passionate about trading on eBay and want to stay informed about real-time activity related to the items that they are buying or selling on our site.”
He also stated that the numbers of visitors going to both the MSN and eBay sites are very similar and go hand-in-hand. This is highly evident judging from a November 2003 study done by Nielsen/NetRatings. According to the data, 82 percent of eBay site visitors also visited MSN.
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