The Web Is Growing A Second Layer – Almost A Third Head
Google’s OKF and ARD specs are making noise, but HTML still runs discovery. Here’s what actually matters for SEO in the new agentic-web stack.
Emina Demiri-Watson
Head of Digital Marketing
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Institute of Development Studies, University of Sussex
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About
Emina Demiri-Watson is a digital marketing leader, strategist and speaker based in Brighton, UK. She currently serves as the Head of Digital Marketing at Vixen Digital, a performance-led digital marketing agency. With over 15 years of experience in the industry, Emina is widely recognised for her “full-stack” approach to marketing, blending technical SEO with paid media, LLMs and automation. She has spent her career working in-house and agency side, managing teams and supporting SME’s and enterprise brands to maximise channel performance through testing and partnerships. Emina is known for her curiosity-driven approach (often describing herself as “too curious to specialise”).
Articles
Why Your Product Feed Is An SEO Asset (And Who Should Own It)
Feed, structured data, website: three layers, three teams, one goal. Here’s the case for SEO taking a seat at the Merchant Center table.