Tools
Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
Google Gemini Business Profile Tools Are Coming To Workspace
Google says Gemini’s Business Profile tools are coming to Workspace accounts and moves the Maps Message button. Its help page no longer lists region limits.
Google Appears To Limit How Fast Goto Result Links Can Be Followed
SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs.
How Rank Trackers Say They Handle Suspect Google Results
Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and past results.
Google Adds Experimental Soft Navigation Metrics To CrUX
Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow.
Google Opens Its SynthID Watermark Detector To The Public
Google opened its SynthID Detector to everyone, allowing users to check images, video, and audio for watermarks from Google and partner AI tools.
Google Search Console Lets You Filter By Multiple Countries
Google is updating Search Console’s Performance report filters so you can view combined Google Search traffic for several countries in a single filtered view.
Google Search Console Adds Multimodal Filter For Image-Based Searches
Search Console’s new multimodal filter shows which pages receive traffic from image-based searches, without query data.
Google Lighthouse Adds Audit For AI Agent Resource Discovery
Lighthouse 13.5 adds an audit for AI agent resource discovery, but its checks differ from the latest ARD proposal.
Google Documents Partner-Only API For Full-Web Search Results
Google’s developer docs for the Web Search Service API show a partner-only path to full-web search results.
Google Search Console AI Reports Rolled Out Worldwide
Google says Search Console’s generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide.
Google Lets You Turn Off Visible Watermarks In Gemini
Google Gemini allows users to disable the visible watermark on AI-generated images, videos, and music, while SynthID and C2PA marks stay embedded.
Llms.txt V2 Adds Formal Markdown Linking For AI Agents
A v2 update to the llms.txt spec has shipped, adding formal link relations that help AI agents locate Markdown versions of pages.
Google Amends SerpApi Suit With Content Licensing Terms
Google amended its DMCA complaint against SerpApi, adding licensing terms after a court dismissed the original claims over search scraping.
Google Announces Campaign Benchmarking In Google Analytics
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses.
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations
Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery.
Google Opens Search Console Social Reporting To Everyone
Search Console platform properties are now open to everyone worldwide, and Google has published a guide to reading your social and video search data.
Court Dismisses Google’s DMCA Claims Against SerpApi
A federal court dismissed Google’s DMCA claims against SerpApi, ruling that blocking scrapers from public search results is not copyright circumvention on its own.
Google Explains When To Use Search Console’s ‘Validate Fix
Google’s John Mueller explained what happens when you click Validate Fix in Search Console, and when the button is worth using.
Google Search Console Adds Reports For Social Posts
Google is adding platform properties to Search Console, letting creators track how their Instagram, TikTok, X, and YouTube posts perform in Search and Discover.
Google’s Mueller Explains How AI Search Impressions Get Counted
John Mueller explained that impressions in Google’s Search Console AI report track links to your pages, and user-activated links only count after they’re activated.
Microsoft Clarity Now Flags Bots That Ignore Robots.txt
Microsoft Clarity’s Bot Analytics dashboard now detects when bots request URLs your robots.txt disallows, with trends and filters by bot and operator.
Google Says SEO Tools Lack Access To Its Internal Metrics
Google’s new messaging to CMOs reiterates that GEO is still SEO and states that third-party tools have no access to its internal metrics.
Bing Rolls Out AI Citation Share In Webmaster Tools
Microsoft is beginning to roll out Citation Share, Intents, Topics, and Compare in the Bing Webmaster Tools AI Performance dashboard preview.
Google Analytics Is Adding Google Business Profile Data
Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports.
Google Tests Dedicated AI Search Reports In Search Console
Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites.
Google Analytics Adds AI Assistant As Default Channel Group
Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.
Bing Previews AI Citation Share For Webmaster Tools
Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels.
Bing AI Dashboard Maps Grounding Queries To Cited Pages
Bing’s AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI citation data to specific URLs on your site.
Why Atlas & Comet Are Unlikely To Win The AI Browser War
New AI browsers from OpenAI and Perplexity aren’t about to replace Chrome any time soon. But that doesn’t mean we shouldn’t take notice.
SerpApi Challenges Google’s Right To Sue Over SERP Scraping
SerpApi filed a motion to dismiss Google’s DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results.