Tools
Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
Google Opens Search Console Social Reporting To Everyone
Search Console platform properties are now open to everyone worldwide, and Google has published a guide to reading your social and video search data.
Court Dismisses Google’s DMCA Claims Against SerpApi
A federal court dismissed Google’s DMCA claims against SerpApi, ruling that blocking scrapers from public search results is not copyright circumvention on its own.
Google Explains When To Use Search Console’s ‘Validate Fix
Google’s John Mueller explained what happens when you click Validate Fix in Search Console, and when the button is worth using.
Google Search Console Adds Reports For Social Posts
Google is adding platform properties to Search Console, letting creators track how their Instagram, TikTok, X, and YouTube posts perform in Search and Discover.
Google’s Mueller Explains How AI Search Impressions Get Counted
John Mueller explained that impressions in Google’s Search Console AI report track links to your pages, and user-activated links only count after they’re activated.
Microsoft Clarity Now Flags Bots That Ignore Robots.txt
Microsoft Clarity’s Bot Analytics dashboard now detects when bots request URLs your robots.txt disallows, with trends and filters by bot and operator.
Google Says SEO Tools Lack Access To Its Internal Metrics
Google’s new messaging to CMOs reiterates that GEO is still SEO and states that third-party tools have no access to its internal metrics.
Bing Rolls Out AI Citation Share In Webmaster Tools
Microsoft is beginning to roll out Citation Share, Intents, Topics, and Compare in the Bing Webmaster Tools AI Performance dashboard preview.
Google Analytics Is Adding Google Business Profile Data
Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports.
Google Tests Dedicated AI Search Reports In Search Console
Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites.
Google Analytics Adds AI Assistant As Default Channel Group
Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.
Bing Previews AI Citation Share For Webmaster Tools
Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels.
Bing AI Dashboard Maps Grounding Queries To Cited Pages
Bing’s AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI citation data to specific URLs on your site.
Why Atlas & Comet Are Unlikely To Win The AI Browser War
New AI browsers from OpenAI and Perplexity aren’t about to replace Chrome any time soon. But that doesn’t mean we shouldn’t take notice.
SerpApi Challenges Google’s Right To Sue Over SERP Scraping
SerpApi filed a motion to dismiss Google’s DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results.
25 Alternative Search Engines You Can Use Instead Of Google
Looking beyond Google for search? This list of 25 alternative search engines breaks down how each delivers results, data sources, and user value.
Bing Webmaster Tools Adds AI Citation Performance Data
Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries.
The 7 Best Landing Page Builders For 2026
When conversions matter, these landing page builders give you the flexibility and optimization features to capture more customers.
Track Santa On Christmas Eve 2025 (Via NORAD & Google)
Real-time Santa tracking returns for 2025, with Google and NORAD offering interactive maps, games, and global arrival updates.
Google Files DMCA Suit Targeting SerpApi’s SERP Scraping
Google sued SerpApi under the DMCA, alleging it circumvented SearchGuard to scrape and resell licensed copyrighted content from Google Search results at scale.
Google Tests Social Channel Insights In Search Console
Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries.
Google Adds AI-Powered Configuration To Search Console
Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts.
Google Reports Search Console Page Indexing Report Delays
Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue.
29 Sources Of Free Data To Support Content Marketing
Enhance your content strategy with reliable and free data sources. Build credibility, authority, and accuracy in your writing for better search engine optimization.
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.
Google Search Console Adds Custom Annotations To Reports
Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred.
Google Launches Ads Advisor & Analytics Advisor Globally
Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December.
10 ChatGPT Alternatives You Can Try In 2025
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
Google Uses AI To Group Queries In Search Console Data
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks.
Surfer SEO Acquired By Positive Group
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem.