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We’re Bringing The SEJ Newsroom To You, Live [Free Event]
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very...
When Google Is No Longer A Verb: Search Becoming Infrastructure
Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation.
How Researchers Reverse-Engineered LLMs For A Ranking Experiment
Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions.
From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail
See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage.
Google To Test Search Changes In EU After DMA Charges, Per Report
Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results
The New Off-Page SEO Playbook: Links, Mentions & AI Visibility
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results.
AI-SEO Is A Change Management Problem
Don’t let AI SEO fail in the boardroom. Align leadership, metrics, and ownership before scaling tactics.
Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready.
Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs)
Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive analysis.
Google Discover Update: Early Data Shows Fewer Domains In US
Early third-party tracking data offers a first look at how Google’s February Discover core update is changing what users see in their feeds.
4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed
Discover how the December 2025 core update impacted 4 sites and the factors that contributed to their improvement.
Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP
As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validation.
SEO Fundamental: Google Explains Why It May Not Use A Sitemap
Google’s John Mueller points to site content as the reason for Search Console sitemap error messages
Information Retrieval Part 3: Vectorization And Transformers (Not The Film)
A practical explanation of vector space models, transformers, and cosine similarity, and what modern information retrieval means for SEO and AI search.
Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse
The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply.
35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO
Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons.
Are Citations In AI Search Affected By Google Organic Visibility Changes?
An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatGPT hit hardest.
Enterprise SEO Operating Models That Scale In 2026 And Beyond
Move SEO upstream into leadership decisions to safeguard visibility, enforce standards, and scale sustainable search performance.
5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity
AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor?
4 Pillars To Turn Your “Sticky-Taped” Tech Stack Into a Modern Publishing Engine
Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies.
Google Text Ad Click Share Rises Sharply In Some Verticals
An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year.
The Science Of How AI Pays Attention
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats.
Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why
Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization.
Antitrust Filing Says Google Cannibalizes Publisher Traffic
Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results.
25 Alternative Search Engines You Can Use Instead Of Google
Looking beyond Google for search? This list of 25 alternative search engines breaks down how each delivers results, data sources, and user value.
Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic
Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features...
Google AI Shows A Site Is Offline Due To JS Content Delivery
A site owner blamed Google AI Search for falsely reporting their site offline. The answer was a content delivery pitfall.
Google’s Search Relations Team Debates If You Still Need A Website
Google’s Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense.
Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse
The latest SEO Pulse examines AI citation dashboards, invisible homepage pitfalls, and what new crawl data means for technical teams.
Cloudflare’s New Markdown for AI Bots: What You Need To Know
Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotiation.