How AI Is Redefining Search And What Leaders Must Do Now
Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility.
Latest
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content.
How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)
Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume.
GA4 Five Years Later: The Current State Of Marketing Analytics
GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations?
Google AI Overviews Overlaps Organic Search By 54%
Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries.
OpenAI Launches Sora iOS App Alongside Sora 2 Video Model
OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video.
Google Explains Expired Domains And Ranking Issues
Google’s John Mueller answers a question about expired domains and ranking issues.
Google AI Overviews Overlaps Organic Search By 54%
Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries.
OpenAI Launches Sora iOS App Alongside Sora 2 Video Model
OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video.
Google Explains Expired Domains And Ranking Issues
Google’s John Mueller answers a question about expired domains and ranking issues.
Google Ads Adds Deeper Performance Max Reporting
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.
Google AI Mode Gets Visual + Conversational Image Search
Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English.
Squarespace Rolls Out New AI Tools For SEO And Design
Squarespace announced new AI-powered tools for SEO, AI-search visibility, and identifying growth opportunities
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content.
How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)
Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume.
Google AI Overviews Overlaps Organic Search By 54%
Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries.
Google Explains Expired Domains And Ranking Issues
Google’s John Mueller answers a question about expired domains and ranking issues.
Google AI Overviews Impact On Publishers & How To Adapt Into 2026
Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth.
Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail
Reddit isn’t the point. It’s proof that real decision-making happens in conversations, not corporate content, and AI search is amplifying that shift.
Google Ads Adds Deeper Performance Max Reporting
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.
Pinterest Launches “Top of Search” Ads In Beta
Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations.
Finding The Perfect Balance Between AI And Human Control In Google Ads
AI runs Google Ads in 2025, but strategy still matters to stop automation from drifting toward irrelevant metrics and wasted budget.
How AI Mode Will Redefine Paid Search Advertising
Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements.
DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable.
When Advertising Shifts To Prompts, What Should Advertisers Do?
Google AI Mode is upending advertising models. Keywords are fading, prompts are rising, and smart advertisers are adjusting strategies to capture intent earlier.
And The Truth? This Writing Style Screams AI
The most recognizable AI fingerprint isn’t facts or punctuation but a relentless cadence that manipulates style over substance.
Ask An SEO: High Volumes Or High Authority Evergreen Content?
In this edition of Ask an SEO, we dive into why evergreen and timely content work best when built for users.
5 Ways Content Marketers Can Build Consumer Trust Through Responsible Personalization And AI
Research reveals trust is the new growth driver. Here’s how content marketing leaders can turn it into their biggest advantage.
![Make AI Writing Work for Your Content & SERP Visibility Strategy [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2025/08/2-734-760x400.webp)
Make AI Writing Work for Your Content & SERP Visibility Strategy [Webinar]
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.
6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.
Quality Audiences: Why Lower Traffic Might Be Better
Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes.
OCTOBER EBOOK HIGHLIGHT
State Of SEO 2026 Report & Survival Guide
Inside The State Of SEO 2026, You’ll Learn How To:
- Understand how AI’s role in SEO is reshaping org structures and collaboration.
- How to navigate the road between proven SEO and revolutionary AI disruption.
- Understand how E-E-A-T meets AI content to inform truly helpful content.
- Capitalize on emerging SEO opportunities where early adoption pays off.
- Align SEO strategy with business outcomes in an era of reinvention.
YouTube Answers Creator Questions On Profanity Monetization
By Matt G. Southern
YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control.
Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail
By Brent Csutoras
Reddit isn’t the point. It’s proof that real decision-making happens in conversations, not corporate content, and AI search is amplifying that shift.
YouTube Monetization Updates Across Long-Form, Shorts, & Live
By Matt G. Southern
YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools.
YouTube Adds Title A/B Testing And “Ask Studio” Analytics
By Matt G. Southern
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.
LinkedIn Study: Professionals Trust Their Networks Over AI & Search
By Matt G. Southern
LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content.
LinkedIn Alerts You When Posts Drive Profile Views & Followers
By Matt G. Southern
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.