Yahoo! Gives Mobile Users Opt-Out Option to Interest-Based Ad

Proving that they value users’ privacy not only from their web portal, Yahoo is extending its opt-out option for interest-based ads to the users of their mobile web services.   The ad-matching opt-out feature will run across Yahoo’s web services regardless of whether users have an iPhone, Blackberry or other devices.

Additionally, Yahoo is making its mobile privacy policy available from users devices through all of Yahoo’s mobile services.  Likewise, Yahoo also ensures that they secure permission from users before using their GPS or cell tower. And the opt-out feature is carried over from the web services to Yahoo’s mobile web services when users sign in to their account on their mobile devices.

The Yahoo Corporate blog says that this opt-out option should appear when you visit Yahoo’s mobile web portal.  Anybody seen this opt-out option? I don’t see it when I fire up Yahoo iPhone or when visiting Yahoo mobile via the Safari browser.