Dan London of AdwordsEditor.blogspot.com sent me a screen shot of the new Google AdWords Account Snapshot Beta which looks very similar to Yahoo Search Marketing’s Panama admin.
Similarities include :
- Personalized advertiser alerts
- Campaign forecasting in chart, graph form
- More account transparency
- Focus on traditional marketing metrics like CPM
Not to say that one company is copying the other, but Yahoo Search Marketing’s new interface is more marketer friendly, which seems to have prompted Google to create a more user friendly campaign “Snapshot” of their own.