The Ask name lends itself to be used so much more than they seem to use it. Why Google something when you can Ask for it? I’m surprised they don’t get their name into some seemingly obvious places in their advertising.

I hated the commercial at first – too pervy, but the more I thought about it the more I realized they’ve got something. The song is catchy and repetitive, so you’ll remember the commercial while zoning out at work and then talk about how annoying it was with coworkers. From there it’s a short leap to see if someone can really find what they are looking for and hopefully they won’t be let down. I think they were also smart in appealing to white, middle-aged, dorky men – who are more likely to be early adopters and influence future users.