http://www.searchenginejournal.com/microsoft-ready-to-acquire-doubleclick/4620/ Tue, 14 Feb 2012 14:42:36 +0000 hourly 1 http://wordpress.org/?v= http://www.searchenginejournal.com/microsoft-ready-to-acquire-doubleclick/4620/comment-page-1/#comment-433645 Loren Baker, Editor Thu, 29 Mar 2007 15:34:16 +0000 http://www.searchenginejournal.com/microsoft-ready-to-acquire-doubleclick/4620/#comment-433645 I see this as a logical step for Microsoft, as before they go full blown with the non-MSN distribution of their adCenter contextual ads, they can plug them into the DoubleClick network and run side by side comparisons with existing display advertising campaigns. I see this as a logical step for Microsoft, as before they go full blown with the non-MSN distribution of their adCenter contextual ads, they can plug them into the DoubleClick network and run side by side comparisons with existing display advertising campaigns.

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