A solid understanding of localization is now critically important for any company looking to drive into international markets. No matter what product or service is being sold, it sure that it will face stiff competition both locally and from abroad, which is why localization – translating and adapting content for specific markets – is absolutely [...]
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In the world of SEO, there is a common belief that an old domain will always beat out a new domain in search rankings. In other words, the older the domain the better. The truth of the matter is that’s simply not true. With the right strategies a new domain most certainly can beat out [...]
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I once read a provocative question by Eric Ward (that I will paraphrase): “If the search engines went away tomorrow, how would anyone find your website?” Now, you might say, “That is a big ‘IF’- Google isn’t going anywhere anytime soon.” Then again, if you were hit by one of the recent algorithm changes, Google [...]
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Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin). Based on my analysis, I have written several posts covering my findings. In my latest post, An Update from the Over Optimization Front Lines, [...]
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I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate some factors, and unintentionally offend some people. But I do think that an individual perspective [...]
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Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines. Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in [...]
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When Google rolled out penguin there was a tizzy online. Site owners freaked out, SEOs began running tests and searches to figure out what exactly happened. One of the characteristics that seemed to be popping up was over use of exact match anchor text. A few people had even gotten emails asking for the anchor [...]
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With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever. Now, when I say “proper keyword optimization,” I don’t mean, “pick a [...]
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This Whiteboard Friday video is very educational and is a great tool to help business associates, managers and even clients understand how critical it is have a solid SEO monitoring and maintaining your website(s) and SEO. Rand explains how negative SEO can hurt you and what others may be doing to hurt competitors. Examples of [...]
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Talk to the average SEO and he or she will give you advice on what to do with your website once it’s launched. Talk to an above average SEO and he or she will tell you what you should do before your website is launched. This advice will cover things like keyword research, competitive analysis, [...]
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Loren Baker
Ann Smarty
Alan Bleiweiss
David Harry
Mike Wheatley