Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Advertising: A Brief History
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various...
How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their...
Getting Indexed by Google Using Only PPC: It Could Happen to You
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
Super Bowl Ads: Are They Really Worthwhile?
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl...
Tweak and Optimize Your PPC Ads
There are two things that you can do when optimizing your pay-per-click ad: Overhaul your ad copy or tweak it. However, there are those who...
Avoid an Uphill Climb with Your Company’s PPC Internet Marketing
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business...
![How Display Drives Search [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2012/05/Display-infographic-760x400.gif)
How Display Drives Search [Infographic]
Pretarget’s infographic, Display Drives Search, could be very helpful and education to those that are new to display advertising. The infographic looks at how closely...
PPC Salary Guide via Infographic
ONWARD search created a great infographic called PPC Jobs Salary Guide that breaks down the “best job markets, the most in-demand job titles, and salary ranges...
Creating an “Opportunity Report” – PPC
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across...
PPC Optimization – Organize Into Tightly Themed AdGroups
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around...
![How Does the AdWords Auction Work? [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2011/11/what-is-google-adwords-760x400-760x400.webp)
How Does the AdWords Auction Work? [Infographic]
Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful...
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without...
PPC Tool Review: QueryMiner Free Negative Keyword Tool
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends...
How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
Got Good Credit? Google Wants to Serve You Targeted Ads.
As a website owner myself, I have explored several different contextual ad platforms, and Google has always seemed to be ahead of their competitors in...
Is Contextual Advertising In Your SEM Strategy?
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...
Make Google AdSense Changes Without Replacing Code
It’s about time Google AdSense addressed the usability issues within its current system where webmasters are forced to make changes within the Google AdSense interface...
Google AdWords and Paid Search: CPA vs. Existing CPC-Model
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post...
Science of Relevancy : Lifeblood of Search & Contextual Advertising
Relevancy is the key to contextual advertising, and online contextual advertising is big business. That’s a no-brainer, as all web and software heavyweights are vying...
Yahoo! Feedback NOT Wanted. Be Quiet, Or Else
Here’s some advice to anybody who is silly enough to provide feedback to Yahoo! Services, keep it for something else or you might end up...
Looking at Google AdSense Placement on MySpace
Google and MySpace put together a major partnership last year with a focus on Google Advertising. About two months after the partnership, Google AdSense contextual...
Google Text Link Ads vs. Text Link Ads
On Tuesday Google made the announcement that they are launching a Pay Per Performance ad model for AdSense Ads which comes with its own new...
MSN adCenter : Content Ads, adCenter Beta and Demographic Targeting
Considering that MSN has only somewhat recently launched their PPC ad serving system, most folks agree that they are doing a good job. After all,...
Search Engine Journal’s 2005 Search Blogs Awards
Search Engine Journal’s 2005 Search Blogs Awards The Search Engine Journal’s 2005 Best of Search Blogs Awards nominations are in and its time to start...
Google Testing Print Advertising with Publication Ads
Google Testing Print Advertising with Publication Ads We know Google’s intentions of keeping literature alive with Google Print, but will Google also be saving the...
Commission Junction’s New Spidering Detective
Commission Junction’s New Spidering Detective Brian Livingston just came out with another great article about new initiatives CJ is taking to fight affiliate hijinks and...
Google AdSense Testing “Advertise Here” Link on Sites
Google AdSense Testing “Advertise Here” Link on Sites Google AdSense is marketing its site targeting service by testing an “Advertise on this site” link in...
New to Affiliate Programs? Top Tips for Getting Started
New to Affiliate Programs? Top Tips for Getting Started What are the 5 most important things to learn to be successful as an affiliate? What’s...
Affiliate RSS Product & Coupon Datafeeds from Commission Junction
Affiliate RSS Product & Coupon Datafeeds from Commission Junction I still can’t believe more merchants aren’t offering datafeeds in RSS format for affiliates yet. CJ...