Your organic CTR is the next battleground. Better organic search visibility will come from beating your competitors with a higher than expected CTR.
AdWords unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.”
Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.
How do you know if your CTR is doing well or poorly? In this post, Larry Kim breaks down the average CTRs in Google AdWords by industry.
Gmail Ads are one of Google’s intriguing advertising opportunities. I’ve been obsessed with mastering them lately and here’s what I’ve learned.
Being an entrepreneur is an experience unlike any other. Larry Kim shares ten amazing lessons from being an entrepreneur.
I’m going to share with you several ways to maximize your ROI on Twitter Ads by hacking the algorithm that Twitter uses to decide for displaying your ads.
Where do you find your favorite marketing advice and inspiration (besides right here at Search Engine Journal)?
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
Last week, Mark Irvine reported on a new AdWords Customer Match. Read on to see why you NEED to start using this feature right now.
Inspired by Rachel Sprung’s recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.
I’m constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for […]
Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it ain’t so!
In competitive B2B markets, staying ahead of the most effective marketing trends can mean the difference between your success, or your competitor’s.
Larry Kim counts down the top 10 paid social media hacks of all time, taken from his July webinar with Hanapin Marketing’s Matt Umbro.
Changes to Dynamic Search Ads in AdWords essentially allows you to pay to rank on the keywords you were hoping to rank for organically.
These 11 quick and easy social media status updates can be cranked out in less time than it takes to cook up a pack of microwaveable rice.
Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore […]
Getting ahead of the curve can give you the competitive edge to outperform your competitors. Here are 7 new AdWords features you should check out this year.
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting […]