Larry Kim founded WordStream in 2007. Today he serves as company CTO and is a contributor to both the product team and marketing teams. Larry practices photography in his spare time.
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- All Posts (82)
Surprisingly, Brand Advertising Drives More Conversions Than You Think!
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t?...
Dwell Time: Does It Affect SEO? [DATA]
What’s the real impact of machine learning on SEO? Is RankBrain and other machine learning elements within Google’s core algorithm...
9 Weird but Data-Backed SEO Predictions for 2017
When it comes to making SEO predictions, a lot of experts take the safe route. I think it’s time for...
High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know!
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
5 Compelling Reasons to Use Twitter Ads
Here are five areas where Twitter advertising is superior to other online ad platforms.
6 SEO Experiments That Will Blow Your Mind
Here are 6 mind-blowing SEO experiments we did this year, what we learned from them, and what it all means.
The 10 Best & Biggest New PPC Features of the Year
The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes...
11 Ridiculously Effective Ways to Boost Your Organic CTR
To improve your organic search rankings and bring more traffic to your site, you need to optimize for CTR. Here...
5 Insights From Spending $500m in Ad Spend [STUDY]
Wordstream analyzed 30000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now....
10 Insanely Good Reasons You Should Publish On Medium
If you’re not publishing on Medium, you’re missing out on a huge potential audience for very little extra work. Learn...
Get More Facebook Likes for Free
Getting more Facebook likes is a great form of social proof. But how do you do it? Learn the secret...
Recover Your Organic Reach on Facebook
Let’s meet your new weapons – the five crazy hacks that will help you do what’s said to be impossible:...
5 Ways to Improve Your Expanded Text Ads Now
With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways...
Conversion Rate Isn’t the Most Important Metric
I know what you’re thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like...
7 Things Marketers Need to Know About AdWords Store Visit Conversions
The new Google Maps Local Search ads and in-store conversions are a killer combo. Here are 7 things you need...
How and Why to Raise Organic SEO CTRs
In this post, Larry Kim will share the importance of organic CTRs and tips to make sure your Google CTRs...
5 Urgent Reasons to Improve Your Organic CTR Rate Right Now
Your organic CTR is the next battleground. Better organic search visibility will come from beating your competitors with a higher...
AdWords Smart Goals: What Makes it Cool
AdWords unleashed an easier way for the small business to machete its way through the jungle of code typically required...
Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More
Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.
The Highest (and Lowest) Average CTRs in Google AdWords by Industry
How do you know if your CTR is doing well or poorly? In this post, Larry Kim breaks down the...