How to Get Featured in Mashable

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How to Get Featured in Mashable

As one of the most popular online news sources in the webaverse, Mashable is a force to be reckoned with. Getting a post on Mashable is like hitting an online hole-in-one, and many marketers dream of earning a coveted link from this social news powerhouse. Why? It gives you access to thousands of referred visitors as illustrated below:


Mashable publishes a lot of content, and not all of it is awe-inspiring. Despite writing about everything from hamsters enjoying mini burritos to tricking babies with laser pointers, getting your business featured on Mashable is no trip to Disneyland.

So how is it done? I’ve managed to get Mashable to post about WordStream on a dozen occasions in the last few years, and today I’m sharing my secrets!

Get An In With Infographics

Infographics are content marketing dynamite – they drive traffic, are super sharable, and are probably the easiest way to get featured on Mashable.

Nearly all of the articles Mashable has published about WordStream are in conjunction with our infographic releases. The only exception was one post detailing the AdWords Grader, our free AdWords analysis tool that everyone went nuts over.

You could make a sophisticated tool like the AdWords Grader, which took several months of research and manpower. However, creating an infographic is much easier. Not only are infographics more likely to get picked up by Mashable, they also get you tons of other links from industry notables. We always have a ton of success and earn lots of attention with our infographic efforts. Try to pick BIG newsworthy trending topics that are at the intersection of social media, technology and business – like this one on Google killing off Google Reader, shown here:


It also helps to have professional looking infographics – I’ve done all of my projects with Brian Wallace at NowSourcing.

Build Yourself Into An Industry Leader

As your company becomes an increasingly more important player in your industry, your word becomes worth more. We’ve gotten a few shout outs from Mashable simply for commenting on hot industry news or being used as a quoted source on something the Mashable is psyched about.

Getting content placed within Mashable is a huge win – but an even bigger win is building up your relationships with Mashable reporters so you become a trusted, credible source. Once you’ve got a relationship with one or more Mashable reporters, getting featured in subsequent stories just gets easier and easier.

(Note: This applies for all news outlets, not just Mashable.)

Write for Publications That Are Syndicated by Mashable

There’s a pretty sneaky way to get content included in Mashable – it’s to write for publications that get syndicated by Mashable: Businessweek, American Express Open Forum, etc.

It’s pretty hard to be a columnist for Mashable, but there are other ways to crack this nut. The way to do this is to search Mashable for content related to your business and find out who wrote it. Was it from a Mashable reporter or from a content syndication partner? If it’s the latter, then consider pitching stories there, too.

Pitch Perfect on Twitter

Journalists often get swarmed with email pitches every day. Your email just becomes one of many, often going straight to the trash bin before your contact even has their second cup of coffee.

Give yourself an edge by reaching out to specific Mashable journalists via Twitter. Make sure you’ve done your research – only reach out to writers who have published articles about your industry or about related topics in the past 6 months or so.

You can do this pretty easily using a Google advanced search. Type: + your keyword or topic

Then click the “Search tools” option under the search bar, click the “Any time” dropdown, and choose your desired date range. To look at what’s been posted in the past 6 months, you’ll have to choose the custom range.

It also doesn’t hurt to pet writers’ egos a bit on Twitter by first retweeting past articles they’ve written, calling them out on a job well done, etc. If you work on building a relationship with specific writers weeks or even months prior to pitching, your chances of getting a positive reception will greatly increase.

Now that you’re armed with this info, you can be the next Mashable master!


Image Credits

Featured Image: Gil C via Shutterstock
Image #1: Screenshot taken January 2015
Image #2: Infographic via Wordstream. Used with permission.

Larry Kim

Larry Kim

CTO and Founder at WordStream
Larry Kim founded WordStream in 2007. Today he serves as company CTO and is a contributor to both the product team and marketing teams. Larry... Read Full Bio
Larry Kim
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  • Sona Mathews

    That is quite good to know. Still it not easy but thanks for sharing what need to do to get featured on Mashable.

  • Simeon Tuoyo

    Very neat and helpful information you given here. I will like to add to these.
    I think getting a relationship with Mashable writers is key here. Let them know who you are from the outset, before attempting to pitch them, whether on twitter or via email. And make sure what you are pitching to them is something new and interesting.

    • Kelsey Jones

      I agree Simeon. It’s also important to prove that you’ve done your research and are prepared. I’m sure they get blanket reach-outs all the time.

  • Matka

    Wonderful Blog and very interesting.

  • Pragyan Subedi

    I’ve been trying to get a hit on Mashable and I’ve been failing miserably in the past few months! I hope your ideas can provide me some backup this time. Thank you for sharing this, Larry.

  • Danny Ashton

    Sadly it’s pretty much impossible to get a Mashable placement with infographics as they now create all of their infographics in-house/

    Last month they only published 4 infographics and all of them were “Designed by Mashable” –

    Seems that Mashable saw how well infographics were doing and grabbed a piece of the pie for themselves and I don’t blame them.

    So if your looking to kick-start an infographic campaign, I would recommend leaving Mashable out of your list of contacts.

    Although there are still plenty of sites out there that are worth reaching out to that can also drive “Mashable” like traffic and kick-start that snow-ball effect that we are looking for.

  • Emma

    I’ve been trying Mashable in the past, but I failed, and as it seems, I’m not the only one. Thanks for this article and the useful information, I will have a deeper look into it and try it out.

  • Ranit from Basketapp

    Thank you Larry for this concrete post.
    The points you mentioned here is really very much applicable for most big magazines out there. Specially building a good relationship with the reporters is a most needed one.


    I’ve been trying Mashable in the past, but I failed, and as it seems, I’m not the only one. Thanks for this article and the useful information, I will have a deeper look into it and try it out.

  • Amit Kumar


    What’s an amazing article!

    Getting featured in Mashable is the dream of every Bloggers and webmasters. But very few people know the exact strategy. Thank you so much for sharing this awesome article with us. Very useful ideas!!

  • Nikhil Ganotra

    Great tips Larry!

    I really agree with the points that you shared above, specially on the twitter.

    Thanks for sharing!

  • siva

    Hi Larry,

    Wonder full post that you’ve shared, Getting an entry in to Mashable place isn’t bit easier job, for newbie bloggers like us it always/remains the big dream.

    #Build your self a industry leader: Really worth to your point, yes every one does/try to do that by creating a self brand for them selves and show case in front of all. Catching/getting a relationship with writers is quiet difficult until you’ve your own personal branding in my case ( blogging industry ). I really love inbound marketing and I’m still learning/getting insights about it. I felt great to have a discussion with you on inbound forum and great to see your share of views/ideas on there.

    I’ve some questions for you 1. Infographic – Yes, I too believe that IG works well in all cases. But creating Info graphic is big pain. May i know that you use some tools to build info graphic ? or you get it done from outside ?

    Please let me know, I hope you’ll read my comment and give a reply