19 Brilliant, One-Sentence Pieces of Expert Marketing Advice

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Long-form content can provide a great amount of detail and knowledge, but sometimes you just want a quick injection of smarts to help you on your way. Thankfully, the marketing industry is packed with experts who generously share their best advice on Twitter.

Having to distil their advice into 140 characters or less means these experts are getting to the heart of the matter with laser focus. Here are 19 amazing pieces of expert marketing advice in just a single sentence each:

1. The Best Way to Sell

“Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.”

-Rand Fishkin, Moz

2. Most Underrated Tool

“Most underutilized marketing tool on the planet is Google Trends.”

-Joe Pulizzi

3. Journalists Bring Value to Marketing Teams

“If I were starting a company, I would hire journalists in my marketing team. They understand audiences and are storytellers.”

-David Meerman Scott

4. Content Needs Social Media to Succeed

“Content marketing needs social media support to ensure that you reach your maximum potential audience.”

– Heidi Cohen

5. ‘Millennial’ Isn’t One Type of Person

“It’s time for marketers to stop marketing to the 85 million American Millennials as one homogeneous audience.”

– Jason A. Miller

6. Audience Decides the Quality of Your Content

“Calling one’s own content “thought leadership” is like calling oneself attractive. It’s not your determination to make.” -Joe Chernov

7. Is Content Really King?

“#Content was never King. But great #communication and #teaching always have been and always will be.”

– Marcus Sheridan

8. Small Investments can Result in Great Gains

“Eat the elephant one bite at a time – even 15 minutes a day on LinkedIn can vastly improve your business.”

– Viveka von Rosen

9. 5 Key Areas of Facebook to Test

“5 key areas of Facebook posts to test: Frequency, Timing, Type, Length, @ tags.”

– Mari Smith

10. Content Marketing IS Marketing

“I believe in content strategy. Content marketing is all marketing. #confluencecon Without content, there is no marketing.”

– Ian Lurie

11. Striving for Perfection Could Hold You Back

“You don’t have to be perfect. You don’t even have to be good. You just have to TRY. Trying puts you ahead of 85% of everyone else.” -Lisa Barone

12. Stop Being Wishy-Washy

“All right guys, here’s my take on “it depends” – Stop Saying “It Depends” and give better answers” -Matt Umbro

13. What Makes a Great SEO?

“The difference between a good SEO and a great SEO is the quality of research and testing lead approach to defining strategy.” -Rishi Lakhani

14. There are No Boring Industries—Only Boring Marketers

“Your industry isn’t boring, your marketing is boring” – Ashley Friedlein

15. Metrics Matter

“If u are optimizing for an awful metric, no matter how hard you work and big your data, you are optimizing for an awful metric.” – Avinash Kaushik

16. Success Only Requires Two Things

“Enduring companies build two things: A product people want and a culture people want to be a part of.”

– Dharmesh Shah

17. What Problem Does Your Product Solve?

“Almost without exception, the best products are developed by teams with desire to solve a problem; not a company’s need to fufill a strategy” – Jeff Weiner

18. Good Writing is Often Undervalued

“Brands need to pay attention to their writing as a differentiator re personality, too. Good writing is often undervalued in content.” – Ann Handley

19. Are You Ready for Amplification?

“Marketing amplifies, if your brand is amazing or crap, marketing will amplify that, think about that before you ‘drive traffic'” – Wil Reynolds

There you have it — excellent, actionable advice from some of the world’s top marketing authorities, each in 140 characters or less.

Where do you find your favorite marketing advice and inspiration (besides right here at Search Engine Journal)? Share your favorite tips and tricks in the comments.

Larry Kim

Larry Kim

CTO and Founder at WordStream
Larry Kim founded WordStream in 2007. Today he serves as company CTO and is a contributor to both the product team and marketing teams. Larry practices photography in his spare time.
Larry Kim
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  • http://www.raultiru.com/growth-tips-industry-experts Raul Tiru

    Always a pleasure reading your articles Larry. Retweeted a bunch of these great one-liners ūüôā

    • http://www.wordstream.com Larry Kim

      Thank Raul. i appreciate your note.

  • http://proposify.biz Jennifer Faulkner

    This is such a fist-pumps-in-the-air article! Just when I thought one of them was my favourite, I read the next one. I was pretty much hissing ‘yesssssss’ out loud over and over as I moved through the list. Thanks for pulling so many great pieces of advice together in one bit-size package.

    • http://www.wordstream.com Larry Kim

      thanks jennifer. took forever to find these lol.

  • http://ActionableMarketingGuide.com Heidi Cohen

    Larry–Useful advice that every marketer can use. Thank you for including me in this roundup. Happy marketing, Heidi Cohen

  • http://esinmurat.com Esin Murat

    Hi Larry,

    Having just recently got into social media to improve my online presence and brand, those quotes were not only extremely relevant to my situation, but also very insightful.
    I specifically resonated with, “Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy” by Rand Fishkin.

    Thanks for posting!