Managing and optimizing PPC campaigns can be a daunting task. Learn the different ways to optimize paid search campaigns and which might be most important to your number one goal.
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
If you’re looking for a new paid advertising channel to explore in 2015, consider testing Gmail Sponsored Promotion […]
For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory […]
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on […]
If you’ve worked in paid search and have had experience working with many different industries, it’s amazing to […]
Perhaps, one of the biggest complaints for PPC marketers to Google AdWords is the lack of control of […]
Many paid search advertisers simply don’t spend enough time writing relevant ad copy and testing ad copy to […]
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. […]
In late September 2013 on Google’s 15th birthday, the search giant made an announcement that they were changing […]
Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. […]
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best […]
Paid search advertising is one fastest growing and rapidly changing industries today. Theses constant changes require more effort […]
After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing […]
Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to […]
Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions […]