4 Upcoming ROI Boosters From Bing Ads Editor
The next version of Bing Ads Editor will come with extended targeting enhancements which will help you increase ROI and streamline your process. These changes...
About
Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. He has a passion for driving improvements into Bing Ads that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping worked as a Sr. Business Administrator at University of Cincinnati Department of Neurosurgery at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).
Articles
How to Use New Bing Ads Editor to Scale Extensions Data Management
As ad extensions could generate double-digit CTR growth compared with regular text ads, many of you are adopting them at a fast pace. A popular...
Introduction to Upcoming Bing Ads Editor Enhancements
Editor Note: Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. His accompanying Bing Ads blog post on the below updates...
Top Gun’s New Choice – Bing Ads Excel Add-in
Specifying user personas is a crucial part of product development. In Bing Ads, I address those of you who export bulk data to Excel...
Things You Need to Know About Bing Ads Editor Tool – Part II: Insights and Tips
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in...
Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works
A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and...
Things You Need to Know About Bing Ads Quality Score
As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality Score on Bing Ads and AdWords. In order...
How to Use Simple Math to Get Better Insight – Part II
In the Part I of this series, I highlighted how you can assess the value of your campaigns average KPIs and how to identify outliers for...
How to Use Simple Math to Get Better Insights
While presenting “Reporting and Analyzing PPC Campaigns” at SES New York last month, I noticed that many participants were interested in learning more about how...
A Portrait of High Performing Campaigns
As a product manager at Bing Ads, I spend much of my time better understanding customers’ needs by collecting feedback from the PPC community, studying...