How to Use New Bing Ads Editor to Scale Extensions Data Management
As ad extensions could generate double-digit CTR growth compared with regular text ads, many of you are adopting them at a fast pace. A popular...
About
Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. He has a passion for driving improvements into Bing Ads that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping worked as a Sr. Business Administrator at University of Cincinnati Department of Neurosurgery at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).
Articles
Things You Need to Know About Bing Ads Editor Tool – Part II: Insights and Tips
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in...
Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works
A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and...
Things You Need to Know About Bing Ads Quality Score
As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality Score on Bing Ads and AdWords. In order...
How to Use Simple Math to Get Better Insights
While presenting “Reporting and Analyzing PPC Campaigns” at SES New York last month, I noticed that many participants were interested in learning more about how...