How Does the AdWords Auction Work? [Infographic]

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How Does the AdWords Auction Work? [Infographic]

Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful to you. Some things that are explained:

  • What gets entered into each “auction”
  • How Google determines which ads are shown where
  • How Google determines what advertisers pay

This may be an infographic you need to print and put up on your wall for reference.

Melissa Fach

Melissa Fach

Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO.... Read Full Bio
Melissa Fach

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  • Greg Geilman

    Great infographic! Thanks for posting this simplified explanation.

  • Spondooli

    Thank you for the info, I have just recently setup a Adwords account and didn’t know how it worked.

  • Seo Vietnam

    This definitely is something you want to print out on and put on a wall for future reference. Besides learning a few facts here, this infographic is so user-friendly it will help us communicate with our clients and explain these concepts easily.
    Great job and thanks!

  • Christine

    Didnt know that the quality score can affect the ranking too.
    I think best is good related content plus highest CPC = Top position!

  • Gilbert Huscher

    In my own opinion google adwords is an elegant system that rewards people that write good ads and punishes those who write crappy ones. In this way, no one can dump cash into an account and beart everyone out based on that mnetric alone. Unfortunately yahoo doesn’t work like that. If you have enough dosh in your wallet yahoo will hand you the keys to position 1 instantly (idiots). I hate yahoo.

  • steven m

    Melissa, The better the ad, the better your business will grow. Adwords is an elegant system that provides fairness on the level of ad performance. Thanks for the post it really helped me to understand this topic better.

    Thanks for sharing! :)>


  • Franklin Higdon

    Good one Melissa this topic really grab my attention because I was hearing for long time about adwords but I was not exactly sure about how it goes.

    This assist me in great way and I will continue my adword account 🙂


  • Abbey McEacharn

    It was a great article and beautiful information do u shared with us, I am going to find out this Adword and wanna make an account 🙂

  • Annabelle Ogilvy

    I will right away grab your rss feed to remain up to date on any succeeding articles you might write 🙂