David Greenbaum is the CEO of BoostCTR. BoostCTR is an ad text service that guarantees improved ad performance. The platform is like Mechanical Turk for expert pay-per click copywriting: Boost makes it's marketplace of high-quality copywriters available to advertisers risk-free by guaranteeing improved performance.
One of the most challenging things to do as an agency, and particularly a small one or as an independent...
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct...
At Boost CTR we have a team of expert copywriters optimizing ads for a variety of clients, so we see...
There’s a lot going on over on the AdWords product development team. Keywords are dying, new AdWords features are rolling...
Last month we talked about what to test with Ad Text, and mentioned one element you can test in your...
When you tell someone new to paid search marketing that they’ll be getting instant feedback, that they’ll have a sea...