One of the most challenging things to do as an agency, and particularly a small one or as an independent consultant, is setting expectations. The...
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without...
At Boost CTR we have a team of expert copywriters optimizing ads for a variety of clients, so we see a lot of ads and...
There’s a lot going on over on the AdWords product development team. Keywords are dying, new AdWords features are rolling out all the time, campaigns...
Last month we talked about what to test with Ad Text, and mentioned one element you can test in your ads: the display URL. In...
When you tell someone new to paid search marketing that they’ll be getting instant feedback, that they’ll have a sea of data at their fingertips,...