Managing PPC Client Expectations – Prospective PPC Client Audit Checklist
One of the most challenging things to do as an agency, and particularly a small one or as an independent consultant, is setting expectations. The...
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How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without...
Is Your Ad Copy Out of Sync? A Common AdWords Ad Copy Mistake & How to Fix It
At Boost CTR we have a team of expert copywriters optimizing ads for a variety of clients, so we see a lot of ads and...
Ad Text Evolution: 5 Changes to Your AdWords Ads & How They Affect Your Bottom Line
There’s a lot going on over on the AdWords product development team. Keywords are dying, new AdWords features are rolling out all the time, campaigns...
Ad Text Display URL – What to Test
Last month we talked about what to test with Ad Text, and mentioned one element you can test in your ads: the display URL. In...
Ad Text Optimization – What to Test (and When)?
When you tell someone new to paid search marketing that they’ll be getting instant feedback, that they’ll have a sea of data at their fingertips,...