AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be...
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce...
<< Account Management Notes – July 22, 2013>> …Google flipped the enhanced campaign switch today and there was a flood of advertisers into mobile and...
International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...
What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka...