AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded
AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be...
Heather Cooan
Paid Advertising Manager
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Heather Cooan is Paid Advertising Manager at Infusionsoft. Heather is a regular writer and speaker on topics digital advertising topics including paid search, social advertising, display advertising, and web analytics.
Articles
Common Product Listing Ad Mistakes & Solutions
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce...
Google Analytics Custom Reports for Enhanced Campaign Management
<< Account Management Notes – July 22, 2013>> …Google flipped the enhanced campaign switch today and there was a flood of advertisers into mobile and...
Market Research for International PPC Success
International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...
4 Killer Lists Using Google Analytics Remarketing
What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of retargeting, aka...