Heather Cooan

Paid Advertising Manager at Infusionsoft

Heather Cooan

Paid Advertising Manager at Infusionsoft

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About

Heather Cooan is Paid Advertising Manager at Infusionsoft. Heather is a regular writer and speaker on topics digital advertising topics including paid search, social advertising, display advertising, and web analytics.

I am awesome at

Social Media, PPC, Display

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SEO

AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded

AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do...

Heather Cooan
3/28/2014
9.3K Reads
165 shares

Paid Search

Common Product Listing Ad Mistakes & Solutions

Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are...

Heather Cooan
11/13/2013
1.3K Reads
83 shares

SEO

Google Analytics Custom Reports for Enhanced Campaign Management

<< Account Management Notes – July 22, 2013>> …Google flipped the enhanced campaign switch today and there was a flood...

Heather Cooan
7/18/2013
1.9K Reads
108 shares

Paid Search

Market Research for International PPC Success

International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising...

Heather Cooan
5/30/2013
1.3K Reads
122 shares

SEO

4 Killer Lists Using Google Analytics Remarketing

What’s the hottest topic in PPC? Well, aside from enhanced changes across the Google platform, one hot topic is retargeting....

Heather Cooan
5/2/2013
4.4K Reads
162 shares

Your Guide to Picking the Right KPIs for Content

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