What Are Keywords & How They Work in PPC

Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.
Here’s how you can optimize your e-commerce PPC campaign’s landing page for the best results.
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns.
AdWords settings are the foundation for a campaign’s performance. Learn the optimal settings for a perfect campaign.
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.
Finding ways to turn around the underperforming parts of your AdWords account is the key to high-performing, scalable accounts.
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means...
Use this blueprint to write killer AdWords ads, just like the pros.
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features...
Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in...
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative...
Remarketing for Search (i.e. Audience Targeting for Search) is one of the biggest additions to Search Marketing since Product Listing Ads first saw the light...
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today,...
As the head of a 78-member strong paid search agency, I tend to think a lot about how to retain clients. In fact, every single...
There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of...
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it....