What Are Keywords & How They Work in PPC
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
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The No-Brainer Case for Mobile-Only AdWords Campaigns
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.
How to Choose the Best Landing Page for E-commerce PPC Campaigns
Here’s how you can optimize your e-commerce PPC campaign’s landing page for the best results.
6 Things That Will Save Your Underperforming AdWords Campaign
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns.
A Guide to Optimal Settings for AdWords Campaigns
AdWords settings are the foundation for a campaign’s performance. Learn the optimal settings for a perfect campaign.
13 PPC Tactics to Get the Most Out of Seasonal Shopping
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.
Stop Pausing Underperforming AdWords Campaigns and Grow Your Account
Finding ways to turn around the underperforming parts of your AdWords account is the key to high-performing, scalable accounts.
When Google Exact Match Isn’t Exact Match… and What It Means in Practice
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means...
![The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]](https://cdn.searchenginejournal.com/wp-content/uploads/2015/09/SEJ-Write-Adwords-Ads-Like-the-pros-19-dvbp4-276x244.png)
The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]
![The 20 Minute Road to Writing AdWords Ads Like the Pros [Blueprint]](https://cdn.searchenginejournal.com/wp-content/uploads/2015/09/SEJ-Write-Adwords-Ads-Like-the-pros-19-dvbp4-100x100.png)
Use this blueprint to write killer AdWords ads, just like the pros.
Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential
With mobile search on the rise, it’s important you construct your mobile marketing ads and landing pages with this in mind.
6 Google AdWords Features You Should Finally Embrace in 2015
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features...
My Favorite PPC Tool, And How I Save Countless Hours Using It
Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in...
Why Dynamic Sitelinks Will Decrease Your CTR
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
6 Effective AdWords Optimization Techniques for Beginners
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
6 Tactics to Double the Impact of Your Negative Keywords
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative...
5 Ways to Use Remarketing for Search to Profit from Underutilized Areas in AdWords
Remarketing for Search (i.e. Audience Targeting for Search) is one of the biggest additions to Search Marketing since Product Listing Ads first saw the light...
Effective AdWords Remarketing Tactics for The Advanced Advertiser
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today,...
The Primary Thing PPC Consultants Should Be Doing To Retain Clients
As the head of a 78-member strong paid search agency, I tend to think a lot about how to retain clients. In fact, every single...
9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews
There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of...
REVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords Performance
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it....
How the Principle of Comparison Affects E-commerce PPC Advertisers Negatively
I work with a lot of e-commerce stores and one of the things that strike me again and again is the flawed attitude that many...
Why The Latest AdWords Interface Changes Are Amazing
Lately, we have seen a lot of changes in the AdWords interface. Not only has the interface received a slight design upgrade (which we all...
How to Act When Your Click Volume Unexpectedly Goes Down
One of the most stressful situations you can experience with Google AdWords is sudden change in your performance that you can’t explain right away. Add...
The 7-Step Process to Successfully Take Over Existing AdWords Accounts
Taking over existing AdWords accounts is a bit of an art. Having worked with AdWords for the past 5 years, I tend to favor taking...
Why it’s Getting Harder and Harder for New Advertisers to Get Success with AdWords
It would be hard to say with a straight face that AdWords isn’t evolving. Lately, I’ve seen a big amount of experienced advertisers looking for...
5 Reasons Why PPC Advertisers Shouldn’t Switch from Agency to Agency
Lately I’ve come across a couple of account audits in White Shark Media where I could see that the potential Client had started and ended...
What To Do When You’re Experiencing A Decrease in Conversions
When I first noticed Ginny Marvin’s post on how you can check changes in your AdWords metrics my initial thought was that it was too...
How to Use Bid Adjustments to Get More Out Of your AdWords Enhanced Campaigns
With all this fuzz about Enhanced Campaigns I thought it was about time to start moving forward. We’ve already seen the first 100 posts about...
Forget About Cost-Per-Conversion: It’s Time for AdWords Metrics 2.0
It becomes less and less frequent to have to brush up on which metrics to look at when I perform my seminars for intermediate AdWords...
5 Good Habits To Ensure Success With AdWords
Through the years of working with AdWords, I’ve experienced many different scenarios and worked in many different environments. It’s funny how sometimes you don’t even...