What Are Keywords & How They Work in PPC
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
About
Andrew is a paid search/social marketer, blogger, and entrepreneur. He’s the founder of SavvyRevenue: Helping savvy eCommerce stores profit with scalable PPC management. Previously, Andrew cofounded White Shark Media, an online marketing agency offering tailored PPC and SEO services to small businesses, where he served as VP of PPC and CMO for 6 years.
Articles
The No-Brainer Case for Mobile-Only AdWords Campaigns
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.
How to Choose the Best Landing Page for E-commerce PPC Campaigns
Here’s how you can optimize your e-commerce PPC campaign’s landing page for the best results.
6 Things That Will Save Your Underperforming AdWords Campaign
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns.
A Guide to Optimal Settings for AdWords Campaigns
AdWords settings are the foundation for a campaign’s performance. Learn the optimal settings for a perfect campaign.
13 PPC Tactics to Get the Most Out of Seasonal Shopping
Capitalizing on peak shopping times can be incredibly rewarding. Learn 13 ways you can maximize your peaks throughout the year.
When Google Exact Match Isn’t Exact Match… and What It Means in Practice
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means...
6 Google AdWords Features You Should Finally Embrace in 2015
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features...
My Favorite PPC Tool, And How I Save Countless Hours Using It
Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in...
Why Dynamic Sitelinks Will Decrease Your CTR
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
6 Effective AdWords Optimization Techniques for Beginners
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
6 Tactics to Double the Impact of Your Negative Keywords
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative...
Effective AdWords Remarketing Tactics for The Advanced Advertiser
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today,...
The Primary Thing PPC Consultants Should Be Doing To Retain Clients
As the head of a 78-member strong paid search agency, I tend to think a lot about how to retain clients. In fact, every single...
9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews
There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of...
REVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords Performance
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it....
5 Reasons Why PPC Advertisers Shouldn’t Switch from Agency to Agency
Lately I’ve come across a couple of account audits in White Shark Media where I could see that the potential Client had started and ended...
What To Do When You’re Experiencing A Decrease in Conversions
When I first noticed Ginny Marvin’s post on how you can check changes in your AdWords metrics my initial thought was that it was too...
How to Use Bid Adjustments to Get More Out Of your AdWords Enhanced Campaigns
With all this fuzz about Enhanced Campaigns I thought it was about time to start moving forward. We’ve already seen the first 100 posts about...
How the 80-20 Rule Applies To Successful AdWords Management
There is a common saying that states: “The greatest trick the Devil ever played was to make everyone think he didn’t exist” The same thing...
6 Ways To Optimally Use Keyword Match Types for AdWords Success
There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For...
6 Reasons Why Small Businesses Often Fail With AdWords
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their...
Why A Framework Process Is The Best Way to Build Out Huge Ecommerce AdWords Account Structures
I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at...
The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules
Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules...
How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had...