Rocco Baldassarre

About
I am awesome at
Favorite Tools

About

Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known for being the founder of the award winning digital marketing agency Zebra Advertisement and being the youngest Google Partners All-Stars Winner at the age of 24. Clients include Bing Ads and he has been featured by The Huffington Post, The New York Times, and oDesk's Annual Impact Report among other publications.

I am awesome at

Local Search, Social Media, PPC, Content Marketing, Entrepreneurism

Favorite Tools

Cross-Channel Remarketing

Facebook

7 Ways to Easily Increase Your Reach on Facebook

Increasing your Facebook reach shouldn’t be a huge problem. Knowing the right audience reach settings can make a difference when targeting your audience.

Rocco Baldassarre
10/23/2016
3.1K Reads
982 shares

Facebook

5 Facebook Ads Strategies to Boost Your Account

Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.

Rocco Baldassarre
6/16/2016
3.9K Reads
1.1K shares

Careers & Education

5 Ways to Make Your Business Profitable Online

There is no overnight fix to make your business profitable. However, Rocco Baldassarre shares five strategies that can help you achieve just that.

Rocco Baldassarre
4/12/2016
1.2K Reads
1.1K shares

Social Media

A Social Media Marketing Guide for Non-Profits

Holiday Marketing on Social Media is one of the most important things non profits can do to increase donations, volunteer sign-ups and more.

Rocco Baldassarre
3/9/2016
2.5K Reads
230 shares

Facebook

How to Track Conversions with the New Facebook Pixel

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.

Rocco Baldassarre
1/27/2016
7.9K Reads
929 shares

Paid Search·Tools

What Are Smart Goals? Google Analytics and AdWords

Google has recently launched smart goals which means you can majorly growth hack AdWords campaigns if you know how. Here’s how to use them to...

Rocco Baldassarre
1/26/2016
7.2K Reads
1.2K shares

Facebook

5 Benefits of Custom Facebook Placement Strategies

Learn more about the five most important advantages of breaking down placements in different ad sets and creating a custom Facebook placement strategy.

Rocco Baldassarre
12/9/2015
1.8K Reads
379 shares

Instagram

Instagram Account No Longer Needed for Instagram Ad Campaigns

Facebook launched Instagram Ads a while ago; and starting this December 2015, businesses can now run Instagram Ads without having an Instagram account.

Rocco Baldassarre
12/2/2015
5.6K Reads
168 shares

YouTube

7 Great Ways to Advertise on YouTube

Considering to advertise on YouTube? Here are some of the most effective ways to advertise on YouTube – with or without having a video!

Rocco Baldassarre
9/30/2015
8.4K Reads
492 shares

Paid Search

5 Ways to Use the 80/20 Rule for AdWords

Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.

Rocco Baldassarre
7/10/2015
8.0K Reads
588 shares

Paid Search

How to Set Up Call-Only Campaigns for Local Businesses

Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call...

Rocco Baldassarre
4/29/2015
2.1K Reads
218 shares

Paid Search

15 Tips on How to Create Your First Paid Search Campaign

Create your first paid search campaign on Google AdWords. Find out dos and don’ts.

Rocco Baldassarre
3/26/2015
3.2K Reads
147 shares

Digital Advertising

8 Ways to Sell More Online With Behavioral Psychology

Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly.

Rocco Baldassarre
2/4/2015
8.9K Reads
679 shares

Paid Search

5 Mistakes to Avoid in a Google Shopping Campaign

Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the […]

Rocco Baldassarre
1/7/2015
3.5K Reads
261 shares

Paid Search

7 AdWords Features We Would Like to See in 2015

Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a […]

Rocco Baldassarre
12/9/2014
1.4K Reads
251 shares

Paid Search

How to Have a Successful Bing Ads Campaign

Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even […]

Rocco Baldassarre
11/10/2014
5.0K Reads
306 shares

Paid Search

Understanding Assist Clicks and Assisted Conversions [PART 2]

Google AdWords allows advertisers to add custom columns to their campaign statistics such as impression share, bid strategy type, shares, […]

Rocco Baldassarre
11/3/2014
9.4K Reads
173 shares

Paid Search

Understanding Assist Clicks and Assisted Conversions [PART 1]

Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, […]