Increasing your Facebook reach shouldn’t be a huge problem. Knowing the right audience reach settings can make a difference when targeting your audience.
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
There is no overnight fix to make your business profitable. However, Rocco Baldassarre shares five strategies that can help you achieve just that.
Holiday Marketing on Social Media is one of the most important things non profits can do to increase donations, volunteer sign-ups and more.
Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel.
Learn more about the five most important advantages of breaking down placements in different ad sets and creating a custom Facebook placement strategy.
Considering to advertise on YouTube? Here are some of the most effective ways to advertise on YouTube – with or without having a video!
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call...
Create your first paid search campaign on Google AdWords. Find out dos and don’ts.
Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly.
Google AdWords shopping campaigns are a great way to generate more sales but even the tiniest mistake can make the difference between the campaign being...
Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a campaign. With 2015 approaching, I...
Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might...
![Understanding Assist Clicks and Assisted Conversions [PART 1]](https://cdn.searchenginejournal.com/wp-content/uploads/2014/10/Google-AdWords-What-Are-Assist-Clicks-276x244.jpg)
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Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One...
Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere...
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
Have you heard about the Mountain View Summit (MTV Summit) held yearly at Google? Every year Google awards a few agencies around world with the...
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Does it make more sense to enter a market and get to know your customers as you go, or enter the market having a strong...
AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the...
Marketing and business in general are becoming more and more complex, but the basics remain the same: you have to become a top of mind product...
Remarketing is becoming more important to online marketing strategies everyday. Sales are based on becoming a top choice for your ideal target customer, which means you need to...
The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”....
Bing has always had a lot of room for improvement when it comes to keywords. The majority of advertisers preferred to use Google’s keyword tool to...
Optimizing an account can be quite a challenging task, but the process can be streamlined with a few often overlooked optimization techniques. This article will...
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
Just a few days ago I was working on this complex, international campaign and was excited to use the updated AdWords Editor to upload multilingual...
It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. The increase in AdWords’ demand has...