It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. The increase in AdWords’ demand has...
Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes considering changing search patterns, timing, and...
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
Google is constantly innovating. Sometimes those changes make our lives easier, and sometimes they leave us scrambling to make adjustments to our PPC campaigns. I...
Many businesses wonder which advertising platforms match their business model best. Each advertising platform has unique features and a variety of advantages that business can...
There has been a great deal of discussion lately about whether AdWords or Facebook Ads are more effective. The reality is, each has its place...
Make sure your Google AdWords ad is working for you! If you are just creating an ad and forgetting about it, you are wasting...
Starting with the right foot means a lot in advertising. Read more about the 10 DOs and the 10 DONTs that will help you optimize...
The Google Display Planner is a great tool to expand the reach of your display campaigns while targeting relevant users for your business. The Google...
Service businesses are experiencing a great increase in advertising costs and this is creating the necessity of maximizing the conversion rate in order to...
Are you a non-profit organization that complies with Google’s grant minimum requirement for your country? Then this post could be of great interest for you....