2014 Mountain View Summit For Google Partners All-Stars Recap
Have you heard about the Mountain View Summit (MTV Summit) held yearly at Google? Every year Google awards a few agencies around world with the...
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Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Google Surveys: The Secret of Successful Products
Does it make more sense to enter a market and get to know your customers as you go, or enter the market having a strong...
A 10 Minute AdWords Account Optimization and Check-Up
AdWords is quite a complex tool, and one that not everyone can understand. That leaves many people in the dark about arguably one of the...
A Introductory Guide to Cross Channel Remarketing on Facebook, Twitter and Google
Marketing and business in general are becoming more and more complex, but the basics remain the same: you have to become a top of mind product...
5 Incredibily Useful Remarketing Lists to Import From Analytics
Remarketing is becoming more important to online marketing strategies everyday. Sales are based on becoming a top choice for your ideal target customer, which means you need to...
7 Ways to Use Custom Audiences With Facebook PPC
The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”....
Bing Ads Intelligence: Microsoft’s Keyword Tool We’ve Been Waiting For
Bing has always had a lot of room for improvement when it comes to keywords. The majority of advertisers preferred to use Google’s keyword tool to...
5 Optimization Tricks That Are Always Overlooked
Optimizing an account can be quite a challenging task, but the process can be streamlined with a few often overlooked optimization techniques. This article will...
How to Select The Right Placements For Your Display Network Campaign
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
How To Solve The Site Links AdWords Editor Bug
Just a few days ago I was working on this complex, international campaign and was excited to use the updated AdWords Editor to upload multilingual...
10 Pillars to Run Top Notch AdWords Campaigns
It is clear AdWords has become a must for businesses who want to drive relevant traffic to their websites. The increase in AdWords’ demand has...
6 Tips For a Stronger Mobile Presence on Search Engines
Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes considering changing search patterns, timing, and...
The 10 Questions You Should Ask Yourself When Creating a Landing Page
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
7 Dream AdWords Features That Would Make Our Lives Easier
Google is constantly innovating. Sometimes those changes make our lives easier, and sometimes they leave us scrambling to make adjustments to our PPC campaigns. I...
How-to Guide: Who Benefits From Facebook and SEM Advertising?
Many businesses wonder which advertising platforms match their business model best. Each advertising platform has unique features and a variety of advantages that business can...
AdWords or Facebook: That’s the Question!
There has been a great deal of discussion lately about whether AdWords or Facebook Ads are more effective. The reality is, each has its place...
Google AdWords: 10 Account Review Tips Revealed
Make sure your Google AdWords ad is working for you! If you are just creating an ad and forgetting about it, you are wasting...
The 10 DOs & 10 DONTs in Google AdWords
Starting with the right foot means a lot in advertising. Read more about the 10 DOs and the 10 DONTs that will help you optimize...