Optimize PPC Campaigns For Call Tracking With New Acquisio Tool: Interview With Marc Poirier

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As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management.

Acquisio has been working with various call tracking companies for a while and slowly integrating the products from those companies into the Acquisio platform.

With this momentum behind them, Acquisio has built some of their own proprietary technology and recently announced a new product for PPC management that allows them to optimize clients’ campaigns for call tracking.

Marc explains more about this in the video below:

Here are some key takeaways from the video:

  • Rather than optimizing for conversions that happen on your website, Acquisio’s new tool optimizes for calls received by users clicking on your PPC ads.
  • Acquisio’s third party partners track metrics such as the number of calls, length of calls, where the calls are coming from, what keywords were searched that eventually lead to a call and so on. Acquisio then uses this data to manage bids and budgets based on number of calls and length of calls.
  • If you’re already a customer with a call tracking company, ask them about Acquisio’s new tool and they will help get you set up. If you’re not a customer of Acquisio’s, or any call tracking company, simply contact them through their website and indicate you’re interested in the call tracking integration in order to get started.
  • Marc indicates that the call tracking tool is best suited for local businesses who manage a lot of accounts.

Please visit SEJ’s YouTube page for more video interviews.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company Due.com. I enjoy helping people and am always online to... Read Full Bio
John Rampton
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  • Shikha Merigi

    Nice Post about PPC!!!

  • Coming into blogging, am yet to be into tracking. But i think i will learn more as time goes on.

  • Well, I guess local businesses with multiple accounts should find this PPC call tracking tool very helpful. Its good Acquisio has developed this help optimize calls and ultimately conversions for businesses. Its more likely that marketers are taking more advantage of this option.

    This comment was left in kingged.com where this post was found and aggregated for online marketers.

    Sunday – kingged.com contributor


  • Great article and very informative videos. It is super important to get the most out of one’s marketing efforts. Through PPC especially, it is valuable to find where the leads are coming from and to group them into categories to see where one’s efforts are going towards. If they are not where you thought they were going or want them to go in a different direction or towards different niche of people, go back to the drawing board and figure out what needs to be done in order to get one’s niche people interested and clicking one’s company’s ads.