Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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What Apple’s Intelligent Tracking Prevention Means for Advertisers
Find out the impact of Apple’s ‘Intelligent Tracking Prevention’ to digital advertisers, and what you can do to adapt.
3 Quick SEO Wins Lurking Inside Google Analytics
Use Google Analytics data to help drive more people to your site, get them to stick around longer, and convert.
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How to Integrate & Visualize Any Source in Google Data Studio
Learn how to use Google Data Studio’s Community Connectors to incorporate, integrate, and visualize data from any third-party source.
4 Important Competitive SEO Data Points You Should Always Watch
Consistently watching your visibility, indexation, links, and attention will help you gauge whether you’re remaining competitive in SEO.
Competitive Link Analysis: How to Audit Your Competitors’ Links
Learn how to conduct a competitive backlink analysis and gain insights to improve your SEO strategy.
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Too Many Links: Strategies for Disavow & Cleanup
Follow this step-by-step guide to disavowing links and stay in good graces with Google.
Google Reveals Most Popular ‘How To’ Searches
Site owners looking to capitalize on “how to” searches now have an all new source of data at their fingertips.
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The SEO Primer to Learning Data Science Basics
Here’s how you can learn the basics of data science and why it will help you in your SEO career.
Get the Google Analytics Data You Need Using Natural Language Queries
Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language.
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Your Data is Wrong – Here’s Why
Here are some of the most common reasons your data is wrong and how to recover from the consequences.
How to Use Social Insights to Improve Your Brand’s Content
Here are some ways you can use social insights to inform your content marketing strategies and craft the right messages for your customers.
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New Google Analytics Home Screen Now Available to 50% of Users
A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of users.
Google Analytics to Unify Users Across AMP and Non-AMP Pages
Google Analytics is enhancing support for AMP by unifying users across page formats.
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How to Conduct Quick & Thorough Page Speed Audits
These three tools will help you do quick and thorough page speed audits to help your optimization efforts.
3 Tools That Make Your Search Console Data Even More Valuable
Want to get more insights from your search analytics data? These three Google Search Console tools can help.
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Ask.com Accidentally Leaks Private Search Query Data
For a short period of time, search engine Ask.com accidentally leaked private search query data for all to see.
How to Use Split Testing to Optimize Your E-Commerce Store’s Prices
As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect...
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![An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/03/Quick-Answer-Analysis-276x244.png)
An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY]
![An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/03/Quick-Answer-Analysis-100x100.png)
Check out the last 5-month trend focused on quick answers/featured snippets in the e-commerce industry, including brands such as Amazon, Staples, REI, eBay, and many...
How to Increase Your E-Commerce Conversion Rate Using Google Analytics
Is your online store having trouble converting sales? Here’s how to increase your e-commerce conversion rate using Google Analytics.
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SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors
Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on, and how to monitor these...
Rank Tracking in a RankBrain World
Ranking positions are the lifeblood of a successful SEO campaign, but with RankBrain at the heart of Google’s algorithms, they are harder than ever to...
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Is Keyword Ranking Irrelevant in Today’s SEO?
Is keyword ranking an important function or a huge waste of time? This post explores what role (if any) keywords should play in a modern...
3 Excel Formulas for Google’s Keyword Planner Search Volume Numbers
Google’s Keyword Planner, the primary source of search volume supplies the numbers come in rounded off ranges as text strings not usable it Excel computations....
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What Google Analytics Can’t Tell You…
Google Analytics is the unchallenged champion of the online data game, but it can’t do everything. To get the full picture, you have to combine...
Taking a Deeper Look at Conversion Paths in Google Analytics
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use them to gain deeper insights...
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SEJ Live: Jenny Halasz on Mobile SEO and Analytics
SEJ Live is back! Last week, #SEJLive was joined by Jenny Halasz to talk about everything mobile — from a mobile-friendly website to the mobile-first...
As Voice Search Changes the Game, Marketers Need Better Call Analytics
The rise of voice search has changed the tactics used by today’s savvy marketer, but the effect virtual assistants have on inbound calls has yet...
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2016 in Review: Top US Marketing Search Terms of the Year
Bing has revealed the top marketing keywords searched for in 2016, according to Bing US search data.
![Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/12/SEJ-Marketing-Nerds-EP119-Banner-276x244.jpg)
Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST]
![Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/12/SEJ-Marketing-Nerds-EP119-Banner-100x100.jpg)
Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal relationship...
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10 Unusual Sources for Customer & Competitor Insight
Before making changes to your strategy, it’s important to take the time to gather customer insights—but from where? This article reviews 10 surprising ways to...
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