Marketing Analytics

Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.

Marketing Analytics·News

Beware: New Types of Referral Spam & How to Filter Them Out

Recently a new type of referral spam called language spam has sprouted up. Here’s more about it and how to filter it from Google Analytics.

Matt
Southern

Matt Southern
12/5/2016
4.2K Reads
4 min read

Marketing Analytics·News

70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA]

Keyword ranking reports are a measure of success for your keyword strategy and SEO campaigns. They may be essential, but do SEO marketers really send...

Rina
Caballar

Rina Caballar
12/5/2016
2.6K Reads
3 min read

Marketing Analytics·Tools

How to Create an Awesome E-Commerce Dashboard in Google Sheets

This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business.

Ben
Wood

Ben Wood
12/5/2016
7.1K Reads
8 min read

Marketing Analytics·Paid Search

How to Use the Google AdWords Search Terms Report

One of the most important aspects to consider for your AdWords strategy is ensuring you attract clicks from quality leads. This is where Search Terms...

Jason
Hawkins

Jason Hawkins
12/4/2016
4.5K Reads
6 min read

Marketing Analytics·News

Google Releases Data on What Consumers are Shopping for This Holiday Season [INFOGRAPHIC]

With Black Friday coming up at the end of this week, there’s no more opportune time to reveal shopping data.

Matt
Southern

Matt Southern
11/22/2016
851 Reads
2 min read

Content Marketing·Marketing Analytics

The Guide to Content Marketing Competitive Intelligence

The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa, and many other voice recognition...

Aaron
Agius

Aaron Agius
11/18/2016
2.6K Reads
8 min read

Digital Experience·Marketing Analytics

3 Competitive Factors That Influence (or Hinder) Your Online Success

Take a look at three competitive factors that you need to review, assess, and understand if you want to build a web marketing campaign that...

Stoney G
deGeyter

Stoney G deGeyter
11/6/2016
4.3K Reads
8 min read

Marketing Analytics·News

Google & Bing Reveal the Hottest Halloween Costumes of 2016

Harley Quinn, Star Wars, and Deadpool are among the most searched for costumes this year, search data from Google and Bing reveals.

Danny
Goodwin

Danny Goodwin
10/28/2016
2.3K Reads
3 min read

Marketing Analytics·SEJ Show

The Power of Analytics: An Interview with Annie Cushing

At Vegas Pubcon 2016, Brent Csutoras, Chief Social Media Strategist at SEJ, sat down with Annie Cushing, the ultimate go-to person about analytics and founder...

Meg
Cabrera

Meg Cabrera
10/27/2016
875 Reads
2 min read

Marketing Analytics·News

Google Tag Manager Gets More Mobile Support With AMP Containers

Google announced it is extending its efforts to make mobile tagging easier via Google Tag Manager with the support for Accelerated Mobile Pages

Matt
Southern

Matt Southern
10/25/2016
1.6K Reads
2 min read

Digital Experience·Marketing Analytics

Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment

There’s more than clicks to count when considering your customers. Evaluating the sentiment in their responses can help in all areas of your business.

Aaron
Agius

Aaron Agius
10/6/2016
6.6K Reads
8 min read

Marketing Analytics·Tools

9 Surprising Sources for Cultivating Customer Data

Cultivating customer data is critical for determining effective marketing campaigns. Now it’s easier than ever before. These sources are some of the best.

Aaron
Agius

Aaron Agius
10/5/2016
816 Reads
7 min read

Marketing Analytics·Paid Search

Are Your Campaign’s Analytics Sailing in the Wrong Direction?

Companies with effective marketing analytics are 12x more likely to increase their year-over-year return. Here’s how analytics can boost your marketing.