Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
‘(Not Provided)’: SEO 5 Years Later
It’s been five years since Google took away keyword data. Here are the top six ways to get around it.
LTV or CPA: Which Matters Most When Scaling a Business?
Lifetime value vs. cost per acquisition – find out which is more important to focus on for bottom line growth.
5 Steps to Get the Most Out of AI In Search Advertising
Here are five ways you can make the most out of artificial intelligence on your paid search campaigns.
Goo.gl Shutting Down – These are Your Options
Google warned that Goo.gl users have one year to vacate. Offers options to help migrate away to new service.
4 SEO Tasks You Should Be Doing Today, But Probably Aren’t
Upgrade your game and help your clients. Here are some SEO strategies and tasks you can add to your toolset.
10 Reasons You Should Invest in Call Tracking
Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.
The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
A 6-Step Process That Will Help You Fix a Search Visibility Drop
Need to find the cause of a search visibility drop? Follow these steps to discover its cause and a solution.
6 Common CRO Statistical Mistakes You Should Avoid
Find out if you’re making one of these six common statistical errors – and how to avoid them in the future.
AdWords Attribution: Give Your Clicks Some Credit!
Here’s a recap of AdWords attribution models and what you can expect when you use them.
7 Insights You Can Unlock From Every Relevant SERP
Learn how to use the elements of industry-relevant SERPs to further grow your online marketing strategies.
How to Evaluate the Quality of a Link
Here’s how to properly evaluate the quality of a link in relation to your site.
![Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/02/Search-Engine-Nerds-Ep143-Banner-760x400.webp)
Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]
In this podcast episode, Charles Farina discusses the valuable features within Google Analytics that are worth taking advantage of this year.
How to Use Regex for SEO & Website Data Extraction
Find out what regex is, how to start using it with web crawlers, and some interesting real-world use cases.
Google Analytics Introduces New ‘Audiences’ Report
Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.
Using Google Demographic Data to Optimize Your PPC Account
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.
6 Ways Marketing & Sales Can Work Together
There is no major difference between marketing and sales. They share the same primary goal: to increase revenue. So why don’t they always get along?
Google’s Most Searched Fads of 2017
Google’s Year in Search continues as the company looks back on the most searched fads of 2017.
Facebook Analytics: A Beginner’s Guide
Facebook Analytics’ omni-channel reporting provides this precious data. Here’s how to use it.
How to Create a Digital Marketing Predictive Analytics Model
Here’s how predictive analytics models can help you completely transform every aspect of digital marketing.
Viewport Time: The Ultimate User Engagement Metric?
Viewport Time is a user engagement metric that can potentially revolutionize search marketing.
Content KPIs: Are You Measuring Your Content Correctly?
Here are some of the top content KPIs that you can use on your blog posts, podcasts, case studies and webinars.
Making Sure You Think About Your Search Universe
Learn how you can harness data from various sources and why you should start building your own Search Universe.
Google’s Year in Search: Top Queries in 2017
Google has released its annual Year in Search report, detailing the top queries of the year across 15 different categories.
How to Spy on Your Customers to Get Blog Ideas
Forums, comments, and communities are veritable goldmines for blog ideas. Here’s how to scrape their info.
![Are Ad Extensions Actually Costing You Conversions? [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/10/ad-extensions-760x400.webp)
Are Ad Extensions Actually Costing You Conversions? [DATA]
Find out how ad extensions might be negatively impacting your paid search campaigns.
How to Evaluate Content Promotion Performance on Social Media
Trying to measure the effectiveness of your content promotion efforts on social media? Here’s a simple guide.
Here’s Why You Can’t Succeed Without a Content Gap Analysis
Find out why conducting a content gap analysis is just as important as having a complete chocolate chip cookie recipe.
SEO Audits That Build Leads & Sales
How Google ranks websites and how to apply those insights to a site audit to increase sales and leads.
Visual Listening: How to Turn Selfies Into Sales
Learn how you can use visual listening to find influencers, leverage user-generated content, and drive conversions.