Jes Scholz is an organic marketing consultant and SEO futurist. She delivers award-winning audience development strategies focused on entity optimization, smart content distribution and data-driven marketing from Sydney to enterprise businesses worldwide.
Website crawling is fundamental to SEO. Help the search engine bots discover your content more efficiently when you follow these top 5 tips.
Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API.
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success.
These easy-to-implement strategies can help you use clickable links on Instagram and drive free traffic from the platform to your website.
Should you AMP-lify your site for SEO? Learn about AMP’s advantages and drawbacks, plus what’s involved for optimal implementation and reporting.
Learn how to overcome the four main reasons why marketers aren’t fully leveraging AI.
Deep dive into the Search Console Index Coverage Report to understand how to get Google to crawl and index your site faster.
Learn six ways to avoid potential SEO issues with URL parameters.
Here’s everything you need to know about pagination handling for SEO – its causes, optimal solutions, and KPI impact.
Here’s a guide to everything SEO pros need to know about XML sitemaps, including a best practice checklist.
Only you can prevent index bloat. Here’s how to identify it and deindex low-value pages from Google.
Have a website built upon content that routinely expires? Here are the six key SEO considerations you need to know.
Learn how to get SEO work done more efficiently with agile methodologies.
The definitive guide to augmented reality marketing, including AR campaign case studies from companies who did it right.
Learn how you can use visual listening to find influencers, leverage user-generated content, and drive conversions.
Visual search is fast becoming a staple for shopping apps. Learn what this means for SEO and how to adapt.
Why you need to understand virtual reality marketing, some powerful VR campaign examples, and how to actually do it.
Facebook may say to the world “All your bots are belong to us” but a good marketer knows how to get in on the action....