Why Replication Is Critical for Every Web Marketing Test
Tests that can’t be replicated aren’t scientifically valid. Here’s how to improve the validity of your online marketing experiments.
When (& When Not) to Write Meta Descriptions
Here are four reasons you must write meta descriptions – and five times when you may not want to.
Stop Studying SEO, Start Studying Your Target Audience
Here’s how to become an expert on the content you are optimizing and the humans you are optimizing for.
Durable URLs for SEO: How, When & Why to Use Them
Learn how, why, and when you should use durable URLs for long-term SEO success.
How to Use Regex for SEO & Website Data Extraction
Find out what regex is, how to start using it with web crawlers, and some interesting real-world use cases.