Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
Why Replication Is Critical for Every Web Marketing Test
Tests that can’t be replicated aren’t scientifically valid. Here’s how to improve the validity of your online marketing experiments.
![Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2018/09/Untitled-design-44-760x400.webp)
Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]
Mobile transactions now represent more than 50% of online transactions in many countries, according to Criteo’s Global Commerce Review.
5 Reasons Why You Should Use a DMP for Your Search Campaigns
Here are five reasons why a data management platform can be hugely beneficial for your paid search campaigns.
6 Ways GDPR Was a Gift for SEO
SEO is the one area that actually benefited from GDPR. Here are six areas where SEO specifically benefited.
How to Audit & Improve Your Page Titles for SEO
Here’s how you can audit and improve your page titles for SEO.
12th Annual SEMPO State of Search Results Released
SEMPO has released the results of its 12th annual State of Search marketing survey, with insights for marketers and agencies.
4 Ways to Use Google Analytics to Find Content Ideas
Here’s how to use data collected from Google Analytics to find content ideas that garner results.
How to Measure the ROI of Your Social Media Marketing Efforts
This five-step guide will help you find out if your social media efforts are producing ROI.
Google Analytics & Tag Manager Website Redesign Best Practices
When launching a redesign of a website, how do you ensure a seamless Google Analytics and Google Tag Manager transition?
How to Prevent Call Fraud in PPC Campaigns
What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.
What Is a High-Quality Link?
Don’t follow third-party links blindly! Here are the things you need to consider when evaluating link authority.
What Is Artificial Emotional Intelligence & How Does Emotion AI Work?
Discover what artificial emotional intelligence is and how affective computing can help brands craft better marketing messages.
How to Know Your Audience to Master Your Marketing Campaigns
This step-by-step approach will help you get to know your audience and achieve greater SEO success.
![Is Twitter Follower Growth Slowing? [New Data]](https://www.searchenginejournal.com/wp-content/uploads/2018/06/twitter-follower-decline-featured-image-760x400.webp)
Is Twitter Follower Growth Slowing? [New Data]
The new follower growth rate of many Twitter accounts has declined. Here’s why it may have happened.
4 Key Areas You Should Measure for SEO
Measuring your SEO performance is essential. Find out which metrics you should be tracking to understand what’s working.
9 Essentials to Make Perfect PPC Reports for Your Clients
Use these tips to ensure your PPC reports support the work you are doing and the story you want the data to tell.
What Is GDPR & How Does It Affect Me?
Find out what GDPR really is, how it might affect your website, and what you need to do to comply.
‘(Not Provided)’: SEO 5 Years Later
It’s been five years since Google took away keyword data. Here are the top six ways to get around it.
LTV or CPA: Which Matters Most When Scaling a Business?
Lifetime value vs. cost per acquisition – find out which is more important to focus on for bottom line growth.
5 Steps to Get the Most Out of AI In Search Advertising
Here are five ways you can make the most out of artificial intelligence on your paid search campaigns.
Goo.gl Shutting Down – These are Your Options
Google warned that Goo.gl users have one year to vacate. Offers options to help migrate away to new service.
4 SEO Tasks You Should Be Doing Today, But Probably Aren’t
Upgrade your game and help your clients. Here are some SEO strategies and tasks you can add to your toolset.
10 Reasons You Should Invest in Call Tracking
Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.
The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
A 6-Step Process That Will Help You Fix a Search Visibility Drop
Need to find the cause of a search visibility drop? Follow these steps to discover its cause and a solution.
6 Common CRO Statistical Mistakes You Should Avoid
Find out if you’re making one of these six common statistical errors – and how to avoid them in the future.
AdWords Attribution: Give Your Clicks Some Credit!
Here’s a recap of AdWords attribution models and what you can expect when you use them.
7 Insights You Can Unlock From Every Relevant SERP
Learn how to use the elements of industry-relevant SERPs to further grow your online marketing strategies.
How to Evaluate the Quality of a Link
Here’s how to properly evaluate the quality of a link in relation to your site.
![Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2018/02/Search-Engine-Nerds-Ep143-Banner-760x400.webp)
Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]
In this podcast episode, Charles Farina discusses the valuable features within Google Analytics that are worth taking advantage of this year.