Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
Yahoo’s Top Searches of 2016 Revealed, Google Doesn’t Make Top 10 Companies
Yahoo has revealed its top searches throughout 2016 in a detailed year in review.
Stop Looking at Keyword Search Volume (And Look Here Instead)
We’ve read about the impact of limited Search Volume data coming from the Google AdWords Keyword Planner. This article takes...
Beware: New Types of Referral Spam & How to Filter Them Out
Recently a new type of referral spam called language spam has sprouted up. Here’s more about it and how to...
![70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/12/Depositphotos_74703307_m-2015-276x244.jpg)
70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA]
![70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/12/Depositphotos_74703307_m-2015-100x100.jpg)
Keyword ranking reports are a measure of success for your keyword strategy and SEO campaigns. They may be essential, but...
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How to Create an Awesome E-Commerce Dashboard in Google Sheets
This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard...
How to Use the Google AdWords Search Terms Report
One of the most important aspects to consider for your AdWords strategy is ensuring you attract clicks from quality leads....
![Google Releases Data on What Consumers are Shopping for This Holiday Season [INFOGRAPHIC]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/11/Untitled-design-16-276x244.png)
Google Releases Data on What Consumers are Shopping for This Holiday Season [INFOGRAPHIC]
![Google Releases Data on What Consumers are Shopping for This Holiday Season [INFOGRAPHIC]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/11/Untitled-design-16-100x100.png)
With Black Friday coming up at the end of this week, there’s no more opportune time to reveal shopping data.
The Guide to Content Marketing Competitive Intelligence
The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa,...
How to Perform an In-Depth Technical SEO Audit
In this technical SEO audit, I discuss SEO and how to use DeepCrawl, Screaming Frog, and other important tools for...
3 Competitive Factors That Influence (or Hinder) Your Online Success
Take a look at three competitive factors that you need to review, assess, and understand if you want to build...
Google & Bing Reveal the Hottest Halloween Costumes of 2016
Harley Quinn, Star Wars, and Deadpool are among the most searched for costumes this year, search data from Google and...
The Power of Analytics: An Interview with Annie Cushing
At Vegas Pubcon 2016, Brent Csutoras, Chief Social Media Strategist at SEJ, sat down with Annie Cushing, the ultimate go-to...
Google Tag Manager Gets More Mobile Support With AMP Containers
Google announced it is extending its efforts to make mobile tagging easier via Google Tag Manager with the support for...
Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment
There’s more than clicks to count when considering your customers. Evaluating the sentiment in their responses can help in all...
A Quick 15-Minute SEO Audit: Back to Search School
You could spend a lifetime tweaking your website and still find something. Regardless, here’s 15-minute website audit guide.
9 Surprising Sources for Cultivating Customer Data
Cultivating customer data is critical for determining effective marketing campaigns. Now it’s easier than ever before. These sources are some...
6 Critical Metrics to Add to Your SEO Campaigns
A few key metrics are all it takes to track the effectiveness of any SEO campaign. Incorporating these 6 critical...
The 10 Best Ways to Use UTM Codes For Conversion Tracking
UTM codes are great for determining which of your channels drive the most traffic, but did you know you can...
Are Your Campaign’s Analytics Sailing in the Wrong Direction?
Companies with effective marketing analytics are 12x more likely to increase their year-over-year return. Here’s how analytics can boost your...
Now You Can Move a Google Analytics Property Between Accounts
It’s now possible to move a Google Analytics property, or Analytics 360 property, between Google accounts.