Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
Advertisement
New Google Analytics Home Screen Now Available to 50% of Users
A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of users.
Google Analytics to Unify Users Across AMP and Non-AMP Pages
Google Analytics is enhancing support for AMP by unifying users across page formats.
Advertisement
How to Conduct Quick & Thorough Page Speed Audits
These three tools will help you do quick and thorough page speed audits to help your optimization efforts.
3 Ways to Quickly Compare Your Website with Your Competitors
Here’s how to quickly compare your site to the SEO competition and learn from them.
3 Tools That Make Your Search Console Data Even More Valuable
Want to get more insights from your search analytics data? These three Google Search Console tools can help.
Ask.com Accidentally Leaks Private Search Query Data
For a short period of time, search engine Ask.com accidentally leaked private search query data for all to see.
How to Use Split Testing to Optimize Your E-Commerce Store’s Prices
As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to...
![An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/03/Quick-Answer-Analysis-276x244.png)
An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY]
![An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/03/Quick-Answer-Analysis-100x100.png)
Check out the last 5-month trend focused on quick answers/featured snippets in the e-commerce industry, including brands such as Amazon,...
How to Increase Your E-Commerce Conversion Rate Using Google Analytics
Is your online store having trouble converting sales? Here’s how to increase your e-commerce conversion rate using Google Analytics.
SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors
Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on,...
Rank Tracking in a RankBrain World
Ranking positions are the lifeblood of a successful SEO campaign, but with RankBrain at the heart of Google’s algorithms, they...
Is Keyword Ranking Irrelevant in Today’s SEO?
Is keyword ranking an important function or a huge waste of time? This post explores what role (if any) keywords...
3 Excel Formulas for Google’s Keyword Planner Search Volume Numbers
Google’s Keyword Planner, the primary source of search volume supplies the numbers come in rounded off ranges as text strings...
What Google Analytics Can’t Tell You…
Google Analytics is the unchallenged champion of the online data game, but it can’t do everything. To get the full...
Taking a Deeper Look at Conversion Paths in Google Analytics
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use...
The Beginner’s Guide to Google Data Studio
Part of the Analytics Suite, Google’s Data Studio is looking to provide a better solution to reporting for businesses small...
SEJ Live: Jenny Halasz on Mobile SEO and Analytics
SEJ Live is back! Last week, #SEJLive was joined by Jenny Halasz to talk about everything mobile — from a...
As Voice Search Changes the Game, Marketers Need Better Call Analytics
The rise of voice search has changed the tactics used by today’s savvy marketer, but the effect virtual assistants have...
2016 in Review: Top US Marketing Search Terms of the Year
Bing has revealed the top marketing keywords searched for in 2016, according to Bing US search data.
10 Reasons Your Website Can Have a High Bounce Rate
The dreaded high bounce rate. Avoid this online marketer’s nightmare and diagnose what’s causing visitors to leave your site and...
