Here are five reasons why a data management platform can be hugely beneficial for your paid search campaigns.
Kimaya Chaudhary is a product marketing manager at Adobe where she manages the go-to-market and product strategy for Adobe Audience Manager – Adobe’s data management platform. She also contributes to the integration strategy between Audience Manager and other solutions in the Adobe Experience Cloud. Prior to joining Adobe, she managed agency search marketing teams and built successful campaigns for Fortune 500 brands in retail, CPG, and telecommunications verticals. Kimaya received her MBA from UCLA Anderson School of Management.