Jenny Halasz is President and Founder of JLH Marketing, a marketing consultation firm focused on highly technical implementations, specific projects, and long term in house search support. An advocate for SEO practitioners and SMB owners, Jenny can often be found writing, speaking, or otherwise engaging on tactics, strategies, and ethics in search. Through JLH Marketing, Jenny offers hourly and monthly consulting contracts on SEO, PPC, Analytics, and other areas of Digital Marketing.
Jenny’s experience in the industry spans over 15 years and includes contracts with dozens of enterprise clients, including NVIDIA, SAP, LOWE’S Home Improvement, Nutrisystem, Scholastic, Motorola, and many others.
Although clients keep her busy and on the cutting edge of the industry’s myriad updates, Jenny is never more at home than when teaching others or answering questions. Her love for search is made clear in her passion to share and educate others, which makes her a great person to open SEJ’s new “Ask an SEO” column.
Do ads, interstitials, and supplemental content affect organic search rankings and visibility? Find out here.
Google generally favors article content over category specific content. So should you put more of your SEO focus on articles?
Could publishing thousands of new pages at the same time have any SEO risks or unintended consequences? Find out here.
Here are some options for SMEs that want to promote their business outside their home location
Here are five primary considerations when you see your traffic or rankings fluctuate or take a dive.
If a reviewer copies and pastes the same review to multiple websites, could that hurt your Google search rankings?
Excel is the best and fastest way to analyze small SEO data sets. Here’s what you can do with Excel.
Should you disavow links from low DA sites? What if they’re sending you lots of traffic? Find out here.
Will frequent homepage redesigns actually help boost your Google rankings? Probably not. Read on to learn more.
Frustrated that you have pages that get a lot of traffic, but aren’t converting? Here’s what you can do.
When launching a redesign of a website, how do you ensure a seamless Google Analytics and Google Tag Manager transition?
Find out the best practices when writing ecommerce product and meta descriptions.
Do internal links and related articles actually help SEO? Find out here.
Find out what the correct file/folder naming strategy is for e-commerce websites.
Where does SEO fit in your organization? Here are a few fundamentals on how to structure an SEO team.
Is it worth the effort to use syndicated content such as press releases on a website? Read on and discover the answer in this Ask...
The most common problems that cause Google’s Fetch and Render tool in the Search Console to show a partial status.
Is there any evidence that links that appear higher in content have more SEO value than links near the bottom.
Find out whether negative press and links can have a negative impact on your Google organic search rankings.