Its TV Portal is one of Yahoo’s strongest verticals. I personally check it out to get my fix of entertainment news from time to time. So, it is but logical for Yahoo to try to maximize the potential of Yahoo TV to generate site traffic and engagement to its site. Enter the Yahoo TV Shortcuts right smack into your entertainment-related search results pages.
So when you search for an entertainment-related topic on Yahoo Search, the search results page will now display latest video clips, bonus videos or entire episodes, episodes lists, sho ratings, show times, photos – all coming from Yahoo TV.
On the left side of the search results page you’d also find suggested links to information about celebrities, movies or TV shows related to the search terms you just entered.
In addition, if you’re searching for a celebrity and that celebrity happens to have a Twitter account, Yahoo search will also display his or her tweets – call it a direct result of the Yahoo-Twitter content sharing deal.
Actually the Yahoo TV shortcuts look not only logical from a promotional point-of-view, but very relevant to the user’s search in many cases.