Tips for Managing Large Google AdSense Accounts
Shimon Sandler, a ‘new’ search marketing blogger in the searchosphere and search manager for a rather large and locally targeted real estate company, discusses strategies for managing a successful & efficient AdWords account structure for large advertisers. From Shimon’s post, Adwords Account Structure for Large Accounts.
The standard account structure is Campaign Name, Adgroup Name, Keywords, and Ad Creative. A standard account structure allows for 25 campaigns, and 100 adgroups per campaign. But, that’s just way too small for a large online advertiser.
For large online advertisers, the Adwords platform can only handle up to 10,000 adgroups per campaign, and up to 100 campaigns. So, what’s the strategy for your account structure if you need more than 1,000,000 adgroups?
Shimon discusses minimizing the accounts, separate campaigns or spreading the campaigns out into totally different Google AdWords accounts (perhaps split on a local basis).
Its adwords, not adsense.. see title ;)
True, can somebody change the title?