January 17, 2012
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The Google Panda update has definitely changed the SEO landscape. In a great short video Rand explains how it changed SEO best practices forever. SEOs are now responsible for: Design and user experience Content quality User and usage metrics. In a way your job has been upgraded to web strategist. In the past you only [...]

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7 Alternatives to Google Analytics

Since its launch in 2005 Google Analytics has become almost unassailable in the world of website analytics, with 57% of the world’s 10,000 most popular websites using the popular site statistics suite. Prior to the arrival of Google Analytics, the choices were largely between the inferior data of ‘server stats’ packages, lightweight 3rd party services [...]

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January 16, 2012 | 24 Comments | Read Story

To Like or Not to Like: Facebook Like-Gating and Apps

Here at Paperlabs designing iOS apps is only a part of what we do – marketing those apps takes us just as much time and effort. Having a break-out hit in Apple’s App Store is not easy, thanks to the noise that thousands of apps updated daily make. Our app Tapfolio, a simple but slick [...]

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January 16, 2012 | 1 Comment | Read Story

In Honor of Martin Luther King Jr. Day

Today is Martin Luther King Jr. Day and we would like to honor him by providing you with some educational resources and some facts via infographic. Martin Luther King, Jr. Day – Wikipedia The Martin Luther King Jr. Center The “I Have a Dream” speech MLKOnline.net Martin Luther King Jr. Wikipedia KingInstitute.info Infographic by QuickLoans.com

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January 16, 2012 | Comments Off | Read Story

Google PR Nightmare: Search Giant Apologizes for Evildoing

Mocality, a Kenyan company that maintains an online directory and provides services for 170,000 businesses, recently accused Google of using their database in an unethical manner. The blog post, which was written by the Mocality CEO Stefan Magdalinksi, said that Google contacted their customers without permission, falsely made claims of a business relationship, and made [...]

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January 16, 2012 | 4 Comments | Read Story

Opinion – Why Gowalla Shut Shop and How Facebook Profits From its Acquisition

Two years ago two location sharing services targeting the mobile platform, emerged on the scene – Gowalla and Foursquare. Both were touted to become the next big thing. But while one went onto become hugely popular by building a better and much more popular network, with sky rocketing check-ins, the other floundered, so much so [...]

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January 13, 2012 | 8 Comments | Read Story

Tech Savvy U.S. Coast Guard Uses Social Media to Protect Us

I am often shocked that many are not aware that the Coast Guard is part of our Armed Forces. Our families wouldn’t be safe without them. I have to say that I am very impressed by the whys and the hows the Coast Guard has set in place in regards to their social media efforts. [...]

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January 13, 2012 | 1 Comment | Read Story

Sesame Seeds and SEO

“Why are our hamburgers square? Because we don’t cut corners.” – Dave Thomas A long time ago I did an article on my personal blog comparing airline cuts to the fast food industry. I accused them of using something I call sesame seed economics. Three years later I’m still seeing that type of thought process [...]

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January 13, 2012 | 1 Comment | Read Story

How do you build your web sites? [POLL]

I know that to many people I encounter the only way to build a web site is in WordPress. This is just not the case, but millions have learned how to build WP themes and/or modify existing themes that are out there. WordPress is great and offers a lot of benefits, but it has drawbacks [...]

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January 13, 2012 | 14 Comments | Read Story

The EPIC Complaint Against Google’s New Search Plus

Thursday afternoon, the Electronic Privacy Information Center (EPIC) filed a complaint with the Federal Trade Commission (FTC) that requested regulators investigate Google’s “Search plus Your World.” The EPIC complaint alleges that the new Search Plus feature shows favoritism towards Google’s own social network and violates Google+ users’ privacy. Marc Rotenberg, Epic’s Executive Director, said the [...]

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January 13, 2012 | 6 Comments | Read Story