The Internet’s ability to target consumers and deliver TV-like advertisements are two reasons why online advertising spending is rapidly growing and will overtake the amount spent on magazines by 2008, according to a report by JupiterResearch (JUPM). By then, online ad spending will total $15 billion, compared to magazines’ $14.5 billion, said Gary Stein, a senior analyst. His report is set for release on Wednesday in New York at the Jupiter/ClickZ Advertising Forum Conference & Expo. Stein said Web sites have become “more targeted and much smarter” about measuring audiences. Paid-sarch advertising, which links marketers’ messages to Web content, is an especially attractive vehicle, Stein told the Wall Street Journal.
Source – CBS MarketWatch
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