Melissa Fach previously shared a great infographic on the public perception of personalized search here at SEJ. According to the data cited, 65% of search users are against the push towards personalized information in search results. Despite such a strong desire to limit Google intrusion into users’ privacy, only 38% of all respondents say they know how to do that.
What does it mean to us SEOs?
It proves even further that search users – and the target audience of your website – are a mixed bag. Some favor personalization; others don’t. Some limit access of bots to their search history; others are clueless about how to do that.
Add a variety of location and language settings, and you will get a whole patchwork of search results just like your real users get. And it is not really obvious how you can track them.
From the infographic below, you will learn:
- Why exactly your site ranks differently for different users.
- How you can simulate miscellaneous search scenarios to see if your site really gets enough visibility.