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Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance

Thursday, May 28 at 2 pm ET

How do you prove AI search is driving growth when your current measurement stack wasn’t built to track it?

Which metrics prove AI search value without click data?

What KPIs should I track to actually see SEO impact?

As zero-click journeys grow and AI influence moves off-site, traditional channel-level reporting leaves senior marketers without visibility into what’s actually driving performance.

👈 Your boss wants SEO impact. Your dashboard shows clicks. Register free.

Finally, The KPIs That Tie AI Citations Directly To Performance

Join DAC’s Felicia Delvecchio, VP of Media, Vincent DeLuca, Director of SEO, and Gavin Bowick, Lead Web Analytics as they introduce a modern, launch-ready measurement approach that connects AI signals: citations, brand mentions, and recommendations, directly to performance outcomes.

You’ll Learn:

A New AI Search Measurement Framework:
Ways to track AI visibility, influence, and impact across the full funnel.
Connecting AI Visibility to Business Outcomes:
How to tie AI signals to conversions using incrementality, MMM, and cross-channel insights.
The KPI Swap:
Which metrics to replace click-based reporting with, and how to build enterprise reporting that reflects real performance.

Walk away with a full-funnel measurement framework that aligns SEO, paid media, and AI visibility signals with performance, built for enterprise teams that need to report up with confidence.

Register now to access a data-backed, enterprise-tested measurement framework you can apply immediately to your AI search reporting.

🛑 Can’t make it live? Register, and we’ll send you the recording so you can watch on your schedule.