Canadians are more active users of search engines than their US counterparts, with a comScore poll finding that 85% of the population has conducted one or more searches online, compared to 73% of people in the US.
eMarketer reports that comScore collected the data through its qSearch information service, which tracks the usage of search engines by analyzing search queries for various search engines and portals. It found that Canadians performed 575 million searches in the month of April 2004, much less than the 3.6 billion searches conducted by people in the US during the previous month. However, taking into account differences in population, the average Canadian performed more searches per month than the average person in the US.
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