A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.
Matt Cutts, once the head of Google’s webspam team, confirmed his leave of absence from the company is permanent.
Fabric, one of the most popular mobile development platforms, has been acquired by Google.
Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share best practices to building a strong community.
Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.
It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic.
Google has updated its Android app to benefit those who may find themselves running into spotty internet connections from time to time.
Google is retiring the “classic” Google+ as it introduces an all-new version with several significant updates.
Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks?
While white and black hat SEO strategies share a common goal to improve a site’s visibility, they are incredibly different in how they go about it. Each strategy has its advantages and disadvantages, and this post will take a closer look at each tactic and help you determine which one is right for you.
Retailers can see up to 49% increase in performance from their shopping campaigns through a predictive approach to optimization.
“Crawl budget” is a loaded term made up of a lot moving parts. Gary Illyes, a Google Webmaster Trends Analyst, has explained exactly what crawl budget is and what it means for Googlebot.
There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers. This time around, Instagram is focusing on businesses by bringing ads and insights to Stories.
If you manage a microsite, you can merge it with your main site to gain rankings and organic traffic. Just follow these step-by-step instructions.
Danielle Antosz, SEJ’s Features Editor, and a full-time freelancer, joined SEJ ThinkTank webinar series to talk about finding freelance clients. If you are looking for ways to succeed in freelancing, there are plenty of insider tips that you can learn from her presentation.
Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics of a modern-day content marketer here.
In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and wants, how can companies keep up with this demanding customer persona the new millennium has created?
Pinterest may not be the first thing that comes to mind when you think of avenues for social media marketing, but it’s actually perfect for brand-building and sales. Here’s how you can take full advantage of this platform: