Did Google update its algorithm last week? Google’s John Mueller recently addressed that question, and here is the answer.
In this week’s wrap-up, SEJ Lead News Writer Matt Southern gives a rundown of Google Allo Reviews, and YouTube unveils several new social features from SEJ News Writer Danny Goodwin.
Microsoft recently acquired LinkedIn for $26.2 billion. While there are reasons to incorporate LinkedIn into your marketing mix, here are some benefits.
Acquisio Social lets you set up multiple variations of social campaigns across on Facebook and Instagram in just minutes.
Voice technology is indeed a natural interface and it will maintain a connection between consumers and platforms in the ecosystems of tomorrow.
Not all web writers are created equally. Know what to look for in a great online writer with this list of eight key standards.
Brent Csutoras talks with Rebecca Lehmann, Content Marketing Manager at Brad’s Deals, on their approach to content that has to do with deals.
Data visualization company Venngage released an infographic showing why businesses shouldn’t rely too much on hahstags to drive engagement on Twitter.
Owners of a listing can now invite others to manage the listing with them without having to share personal account logins.
Google’s suggested solution for extracting more data from Keyword Planner is to try using the built-in forecasting feature.
Twitter is expanding video content monetization with pre-roll ads for video creators and a new way for brands and creators to team up on live video.
Learn how to optimize your ecommerce product category pages to draw more traffic and convert more of that traffic to paying customers.
Visual search might never replace text-based search, but in an industry that relies on images to appeal to its audience, it’s a trend to watch out for.
In this Marketing Nerds episode, Cynthia Price of Emma talks about what works best in email marketing, as well as some brands who are doing it right.
YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly.
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy that seems to be the wisest, but to pick the strategy that actually works for you.
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Google has made it possible to add sitelinks to ads at the account level.
Participating in the project will allow publishers to expedite the process of having their content surfaced by Google.