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AdWords Votes for Cash: New Congressional District Targeting Feature
On Friday, Google announced the new AdWords Congressional District targeting feature. The new feature, which is already live, allows Congressional candidates to easily launch search,...
Facebook Troubles: Low Earnings, Fake Users, & Click Fraud
Since Facebook went public three months ago, the social media giant’s stock price has nearly been cut in half. Unfortunately, investors and analysts are likely...
Market Smart in Stormy Times: Market Content
While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times. “Economies around the world are stalling...
9 Reasons Why I Am Excited About SES-SF 2012
In no particular order… 1: IT’S SAN FRANCISCO! Golden Gate Bridge, Lombard Street, Fisherman’s Wharf, Pier 39, Ghirardelli Square, Alcatraz, Cable Cars, Twin Peaks—even the Moscone...
Google Spends $400 Million to Purchase Social Marketing Startup Wildfire
Although social media companies are still struggling to figure out how to monetize users, Google recently entered the crowded space by acquiring the advertising startup...
Weekly Webinars and Upcoming Events 8/01/12
Who has a webinar they’d like to feature on SearchEngineJournal? If it’s you, make sure to contact me with the info in my bio. If...
Olympic Twitter Debacle: Journalist’s Account Restored
After having his Twitter account suspended on Sunday for allegedly violating Twitter’s privacy policy, The Independent’s Guy Adams’ Twitter account has been reinstated. Adams’ infamous...
Engagement – The Secret To Your Success
Image Credit / Mamapop As someone interested in SEO you’ve almost certainly, at one point or another, become victim to a drug that plagues the...
Twitter Censorship: Journalist’s Twitter Account Suspended
Guy Adams, an LA-based writer for Great Britain’s national newspaper The Independent, had his Twitter account suspended on Sunday after tweeting out the e-mail address...
4 Qualities to Look for in a Good Guest Blogger
I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we’ll use The...
Broken Promise: Google Retained Street View Data
On Friday, Google sent a letter to the Information Commissioner’s Office (ICO) admitting that they had broken their 2010 promise to delete certain Street View...
Matt Cutts Discusses 301 Redirect Limits on Websites
Matt Cutts explains that Google Webmaster Help has created 375 videos (at the time) to answer questions users have asked, and they have decided to do...
Google Webmaster Tools Add Advanced Site Indexation Information
Recently, Google announced the addition of indexation data within Webmaster Tools. To see the newly revealed indexation information, simply log in to your Google Webmaster...
How to Properly Optimize Image or Video Sites
So you have a photoblog or videos embedded within your site that has great information and superb content, but there’s a catch. Search engines can’t...
Facebook Refuses to Remove Fan Pages for Colorado Killer
In the days following the tragic Aurora, Colorado killings, approximately 30 Facebook pages that pay tribute to the killer have appeared. One of the pages,...
Using App Discovery to Fend Off Malware? Quixey Takes a Step to Make the App Ecosystem a Safer Place
As the popularity of apps and mobile devices grows at a rapid pace, mobile platforms have become a target for malware. Both Google’s Android platform...
Weekly Webinars and Upcoming Events 7/25/2012
Some interesting webinars are coming up. I hope you get to catch one if you’re not already off to one of the numerous industry conferences...
![Google Presents Strong Case for Online Political Advertisements [Infographic]](https://www.searchenginejournal.com/wp-content/uploads/2012/07/Google-Politics-Infographic-760x400.webp)
Google Presents Strong Case for Online Political Advertisements [Infographic]
Although the 2012 presidential candidates are spending unprecedented amounts on television advertisements, the vast majority of voters can now be reached through other more effective...
Aligning Cross-Functional Marketing Teams
Do you work on the account management or the creative side? It’s a common question I’m asked when I go to networking events, expos, or...
Aggressive EU Regulators Could Fine Google $3.8 Billion
Recently, Eric Schmidt contacted the European Union Competition Commissioner, Joaquin Almunia, to propose a compromise to avoid the pending antitrust litigation. Although the letter was...
Search Meme Monday
The SEJ crew has been really surprised at the very positive response we get when we share search and social memes on Facebook. We know...
Consumers Distrustful of Facebook Ad Targeting
Placecast, a location-based marketing company, recently surveyed 2,262 U.S. adults to determine consumer sentiment with regards to how companies use consumers’ personal data to target...
Facebook Testing Sponsored Results Advertising Option
According to a recent TechCrunch article, Facebook has begun testing a new type of advertisement called “Sponsored Results” ads. The new advertising option, which displays...
Should You Write a White Paper for Content Marketing?
One method of content marketing that everyone might not think of initially is creating a white paper. Publishing a white paper can have huge benefits...
4 Things We Can Learn About Content Marketing from Daniel Tosh
Like most online marketers, I’m always on the lookout for new tips and tricks. I’m confident in my own theories, but in order to stay...
Facebook Stock Under Pressure: U.S. User Base Declines
According to a recent report by Rory Maher, Facebook appears to be losing users in many of its most important markets. Maher, who is the...
What You Should Know About London 2012 SEO and Marketing Campaigns
If you are planning to use London 2012 related keywords in your SEO, online marketing, and social media campaigns to drive traffic to your site...
When an SEO Client Is Only Interested in One Keyword
Yes, you read that right—one keyword. An SEO client I worked with a few years back was adamant about it. They wanted all their SEO...
Google Ideas Think Tank Fighting Illicit Networks
When Google Ideas initially launched eighteen months ago, the organization’s primary focus was reducing violent extremism through counter-radicalization strategies. Recently, the organization began targeting illicit...
Google Authorship: An Interview with Google’s Sagar Kamdar
I recently interviewed Sagar Kamdar, Google’s Director of Product Management on Search, who is responsible for their Authorship program and their other “social initiatives” in...