Clickbooth, a CPA/CPC affiliate network based in Sarasota, FL, has stirred up some news this week with buzz around their CPC offering for publishers who are looking for an alternative or compliment to Google AdSense.
Clickbooth CPC, an IntegraClick project being led by former AOL Exec Tom Haney, is reminiscent of the IndustryBrains/AdHere and AOL/Advertising.com projects of offering more direct to market or publisher friendly CPC solutions into the mix, where premier publishers (or even smaller ones) can leverage more direct advertiser relationships and also tap into the current Clickbooth CPC ads as well.
A good number of these AdSense/AdWords competitors have come and gone over the years, and many have been acquired by larger Google competition (Microsoft, AOL, Yahoo …etc), but what makes Clickbooth CPC stand out a bit is its partnerships right out of the gate with MSNBC.com, CNN.com and ESPN.com -three dominant players in the online (and offline) content space.
We’ll keep an eye on CB, and their venture from affiliate programs into the contextual advertising space. And of course, for the PPC advertisers out there, you may want to look into adding a ClickBooth test into your 2011 budget.
Any experience with ClickBooth CPC? Please feel free to share in the comments.