Rank For Highly Competitive Keywords
Controlling the Search Engine Results Pages (SERPS) of your targeted keywords depends largely on your on-page optimization. Among these factors to consider are URL sequence,...
About
Case Ernsting works as the Online Marketing Coordinator for LoSasso Advertising Inc., an interactive advertising and marketing agency in Chicago, IL. In addition to posting regularly to the LoSasso iDrive Blog, he works on a team of talented SEO and PPC specialists, handling online marketing campaigns for the company.
Articles
Social Media Shan’t Be Ignored
Each new Google update brings both anxiety and excitement to the search engine marketing practitioner. Such was the case when I discovered the new social...
Google Instant Preview: The Visual Aspect of SEO
Earlier this month, Google added a new feature to their Search experience: Google Instant Preview. The feature, explained in detail on the official Google Blog,...
Business to Business SEO: The Key is in the Copy
How do I make this interesting? As an SEO practitioner in the area of B2B online marketing, I ask myself this question regularly. Generally speaking,...
The Importance of Google Scribe & SEO
Whenever Google releases a new experiment in their Lab, it’s important to pay attention. Often times, the search engine shows its cards so to speak,...
Writing Good Copy: Let Keywords Be Your Guide
Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or...
Algorithms: The Cure for Copywriter’s Block
Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily,...
Trouble Linkbuilding? Write the Copy
Finding new ways to attract inbound links is one of the hardest parts of SEO. Finding quality sites offering links with quality anchor text is...
No Robots Allowed
There will come a time when robots will be in your target market, but that day is (at least) a few years away. In the...