Case Ernsting works as the Online Marketing Coordinator for LoSasso Advertising Inc., an interactive advertising and marketing agency in Chicago, IL. In addition to posting regularly to the LoSasso iDrive Blog, he works on a team of talented SEO and PPC specialists, handling online marketing campaigns for the company.


Controlling the Search Engine Results Pages (SERPS) of your targeted keywords depends largely on your on-page optimization. Among these factors to consider are URL sequence,...

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There will come a time when robots will be in your target market, but that day is (at least) a few years away. In the...

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