Social Media Fails: How Not to Ruin Your Campaign
It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues...
About
Christian Arno is the founder of Lingo24, a global translation company. Launched in 2001, Lingo24 now has over 200 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.
Articles
3 Localization Tips for Exporting to Russia or the CIS Countries
Exporting used to be seen as something only large corporations and specialist entrepreneurs could do. Now, globalization and the unstoppable growth of the Internet have...
The Advantages of Social Media APIs
There’s been much talk recently of the API economy. API stands for Application Programming Interface, and basically it represents the set of programming instructions and...
How Social Media Automation Can Save You Time and Money
Not too long ago, the extent of most small businesses’ online strategies involved deciding what their website should look like. Now there are far more things...
Can Social Media Spending Fit Into a Simple ROI Formula?
Most businesses have accepted a social media presence is worthwhile, although many seem unable to back that feeling up with hard facts and figures. In...
Global Marketing: 5 Common Mistakes to Avoid
Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing...
5 Steps To Help You Get The Most Out Of LinkedIn
Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories,...
Voice Search SEO: Is Hands Free Search a Hands Down Winner?
SEO has always been built on shifting sands. As the major search engines’ algorithms evolve, SEO practitioners have had to adapt their tactics to keep...
How to Use Social Media as a Link-Building Tool
Social media can provide a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy...
Tips for Multilingual Video SEO
It’s a much quoted internet ‘fact’ that YouTube is the second most popular search engine. But using the standard definition of a search engine as...
Tips to Enhance Mobile Search Interaction
Mobile search is becoming increasingly important for companies of all shapes and sizes. According to the latest quarterly report from RKG, more than a quarter...
The Challenges of Localizing Your Website
image credit: ShutterStock There are a number of challenges any business or organization must face when localizing its website. There are issues to do with translation,...
Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too...
How to Develop a Multilingual Content Marketing Strategy
As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way...
On-Page Optimization Methods Still Valid in 2013
SEO can be divided broadly into on-page and off-page optimization techniques. Simply put, on-page optimization is concerned with everything that can be done to boost your...
Mobile Marketing: Creating Websites Optimized for Mobile Devices
Small screens increasingly equal big business. Many experts predict that mobile searches will overtake those undertaken on desktop PCs by 2015. In some parts of...
Mobile Search Marketing for BRIC Countries
Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in...
The Importance of International Mobile Search
The Internet has, of course, permanently changed the way many businesses operate. The Web has opened up a host of opportunities, but the rapidly changing...
Global Social Media
The rise of social media shows no sign of slowing. In fact eMarketer predicts that there will be a massive 1.43 billion social network users...
Inbound Marketing in Foreign Languages
Traditional “outbound” marketing techniques, such as advertising and telemarketing, involve reaching out to potential customers and grabbing their attention. Inbound marketing involves creating quality content...
Social Media Trends Around the World
Global domination. This is what appears to have been Facebook’s goal in 2012, according to the World Map of Social Networks, which is based on...
What Are the CIVETS and Why Are They Important Parts of the Foreign Language Internet Mix?
The term CIVETS might sound like small furry mammals found in Africa. But if you’re speaking to an international marketer or entrepreneur, they’re probably talking...
Targeting the Right Search Engine for Your Market
Most businesses and organizations recognize SEO as a vital part of any online marketing strategy. The closer you are to the coveted Number 1 ranking,...
Managing Your Online Reputation in Foreign Languages
Establishing a reputation for a business or brand online takes time and effort. Losing that good reputation, on the other hand, can happen in the...
Optimizing for Search Engines: By Language or By Country?
When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our...
How to Manage Twitter Multi-Language Accounts
One Twitter out of two is written in a language other than English. In the digitally globalized third millennium, whatever your content is, tweeting it...
Tricks with Anchor Text-Rich Links for Foreign Language Internet
Competition for domain names and search engine dominance in the English language web is stiff – for SEOs, climbing the search rankings with a new...
Everything You Need to Know about Baidu SEO
Last month, Chinese search engine giant, Baidu, announced a 95% surge in profit. It attributed this spike to its ever-increasing popularity. And not only is...
5 Tips for Managing Social Media Campaigns across Multiple Languages
In the context of the current social media boom, e-marketers may be surprised – if not shocked – to learn that the majority of companies...
Google+: Five Things for e-Marketers to Consider
With the launch of Google’s latest much-hyped social network, companies lucky to get an invite were quick to jump on the bandwagon, only to find...