David Iwanow

David Iwanow

Director of Strategy at BlueGlass
Articles written
17

About

David has joined BlueGlass London as Director of Strategy having spent the last 3 years in Amsterdam, Netherlands working with the ebay classifieds group as SEO Product Manager. He was previously the marketing director of The Lost Agency, a web analytics focused search agency. His rants, interviews, research and thoughts on digital marketing can be found on his blog Lost Press Marketing.

I’m Awesome At:

SEO, Mobile SEO, Social Media, Content Marketing

Favorite Tools:

Majestic, Deep Crawl, ScreamingFrog, Advanced Web Ranking

Google+, Facebook or Twitter

Twitter

Latest Posts

Use the AdWords Dashboard
SEO

Use the AdWords Dashboard

While the new dashboard feature has been around for a about 2 months in most accounts it’s likely that most people have failed to notice the update as their default tab is campaigns or they never bother to login to their AdWords account.

114 shares 3.0K reads
Google AdWords Automated Simplicity
SEO

Google AdWords Automated Simplicity

Automated Rules works by following rules you set including what part of your adwords campaign the rule applies to and what is the automatic action when preset requirements are reached.

126 shares 2.4K reads
Google Keyword Tool Mysteries
SEO

Google Keyword Tool Mysteries

You need to cross-check your average CPC estimates when planning an AdWords campaign as using purely the Google KWT may result in a large variance in your actual campaign results

244 shares 3.3K reads
Google Adwords Cost
SEO

Google Adwords Cost

One of the theories I wanted to test was about using Google AdWords inbuilt bidding engine focusing on clicks versus focusing on conversions instead of a bid management package.

45 shares 5.0K reads