Over the past few months Google has been testing out 3 new categories in “related searches”: brands, stores, and types. Search Engine Roundtable tried out the new feature using the terms “diamonds” and “cameras”, while I performed queries using the key words “laptops” and “smartphones”. Both searches displayed the new “related searches” refinements and gave me a list of popular brands, types and places where I could purchase the items.
I can definitely see the upside of these refinements; Googlers can now hone in on exactly what they are looking for when it comes to search for popular products. This new enhancement is another example of how Google is trying to make the search experience faster and more user-friendly and it definitely is a continued step in the right direction.
Do you find the new “related searches” categories helpful?