Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
How To Prove PR Business Value With UTM Parameters & GA4
Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world.
Amazon Wins Preliminary Injunction Against Perplexity’s Comet
A federal judge granted Amazon a preliminary injunction barring Perplexity’s Comet AI agent from accessing Amazon accounts and ordering data destroyed.
Organic Rankings Vs. Product Grids: The New Ecommerce Divide
Ranking No. 1 in Google means less when product grids dominate the SERP. Here’s how ecommerce visibility actually works now.
Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%.
How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising.
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search.
Google AI Mode Cites Itself More Often, With More Organic Links
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
The Data Reveals: What’s Driving Local Rankings Now
Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies.
Google’s Titans And MIRAS: Significant Advancement In Long-Context AI
Google’s Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster.
Google AI Overview Citations From Top-Ranking Pages Drop Sharply
New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations.
New “Voiceprint” Claude Plugin Clones Your Writing Style
Voiceprint Claude plugin clones your writing style based on five writing samples. Works with any SKILL.md-compatible tool.
What AI Sees When It Visits Your Website (And How To Fix It)
Learn how AI bots interpret your content and affect customer perceptions. Optimize your website for the evolving world of AI.
Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.
Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked.
How To Turn Google’s Performance Max Into An Ecommerce Growth Engine
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP
As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validation.
15 Smarter Interview Questions For Hiring Digital Marketers In 2026
Hire better digital marketers with these interview questions that expose real strategic and performance thinking.
Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations
Microsoft found 31 companies hiding prompt injections inside “Summarize with AI” buttons aimed at biasing what AI assistants recommend in future conversations.
Google Offers AI Certificate Free For Eligible U.S. Small Businesses
Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.
Why AI Misreads The Middle Of Your Best Pages
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
ChatGPT Search Often Switches To English In Fan-Out Queries: Report
Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts.
Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist
Google’s Jeff Dean explains why latency and cost make Flash Google’s production tier for AI search, and why models are built to retrieve, not memorize.
5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity
AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor?
Google Says Links Will Be More Visible In AI Overviews
Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses across desktop and mobile.
The Science Of How AI Pays Attention
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats.
Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic
Google’s SERPs are changing faster than most SEO strategies can keep up. Does AI Mode change which keywords are still worth targeting? Which SERP features...
Synthetic Personas For Better Prompt Tracking
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically.
OpenAI Begins Testing Ads In ChatGPT For Free And Go Users
OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free.
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today.