Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
When Attribution Looks More Precise Than The Data Behind It
Modeled data now fills the gaps left by signal loss, and mistaking estimates for measurements can lead to costly budget misallocation.
Some Sites Use llms.txt Like robots.txt, Common Crawl Finds
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can’t enforce.
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is
Getting surfaced in ChatGPT is the easy half. Three checks every retailer should run before connecting a fourth agentic commerce protocol.
How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find)
Explore how to improve your brand’s visibility in AI search results and understand ranking discrepancies with traditional methods.
People Aren’t Leaving Google For AI. They’re Using Both
Research shows how people can keep using Google while making fewer traditional searches and clicking through to fewer websites.
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%
Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.
When AI Has Nothing On Your Company, It Describes Someone Else
Publishing more content won’t fix AI substitution. Retrieval repeats the same popularity bias that thinned your presence in the weights.
Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An SEO
Robots.txt relies on bot compliance, while WAF, CDN, and server-level blocks enforce it. A breakdown of which layer stops AI crawlers for good.
AI Slop Cleanup Job Listings Up 87%, Report Says
The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work.
Google AI Mode Prices Differ From Product Carousel For Same Items
Data finds Google AI Mode rarely shows the same products as the regular results carousel, and often lists a different seller when it does.
Google Adds Gemini 3.8 Flash To AI Mode
Google added Gemini 3.8 Flash to AI Mode’s model menu on release day.
The Next AI Protocol Won’t Save Your SEO Strategy
Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol.
What Happens To PPC When You Stop Managing Google Ads Through Google Ads
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid.
Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks.
The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.
Schema For AI Citations: How To Become A Trusted Source
Schema is not a magic ranking switch. Loren Baker explains how consistent structured data strengthens entity trust across local, ecommerce, and author-driven content.
ChatGPT Is Now A “Very Large Online Search Engine” In The EU
ChatGPT is now a very large online search engine under the EU Digital Services Act after OpenAI reported about 159.1 million average monthly search recipients.
How To Restructure Your Marketing Team & Budget For The AI-Search Era
Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required.
Google’s Mueller Shares His Experience With Markdown For AI SEO
Google’s John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown.
UCP Releases Spec Update With Schema Changes
The Universal Commerce Protocol’s first spec release since April adds grocery readiness, lays groundwork for food and lodging, and brings schema changes.
Claude Searches Web Differently From Claude Code, Data Shows
New data finds Claude and Claude Code search at different rates, mention different brands, and send their agents to different types of pages.
Anthropic Warns Hackers Are Stealing Claude Sessions To Hijack Accounts
Anthropic warns that infostealer malware is stealing Claude login sessions to drain account usage.
AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It
When Meta’s ad AI altered approved creative without warning, it exposed a deeper problem: marketing teams rarely define who owns AI mistakes after sign-off.
WebMCP Connects AI Agents To Actions Inside Websites
OpenAI, Shopify, and Cloudflare are putting WebMCP into live products, giving AI agents a structured way to use websites without relying on visual clicks.
AI Is Changing Website Security. Here’s What SEO Teams Should Know
More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks.
AI Search Didn’t Remove Cognitive Load, It Moved It
Answer sooner, write less, simplify: standard advice that can relocate informational work rather than remove it. Here’s the sharper test.
Google Starts Rolling Out Hotel Booking In AI Mode
Google is rolling out hotel booking in AI Mode with Google Pay checkout. Flight alerts and rewards pricing are available in supported markets.