ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]
Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results.
Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results.
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout.
Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter.
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth.
Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals.
Alphabet’s Q1 2026 earnings put Google Search revenue at $60.4 billion, up 19% YoY, as Pichai tied AI experiences to higher Search usage.
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout.
Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter.
Alphabet’s Q1 2026 earnings put Google Search revenue at $60.4 billion, up 19% YoY, as Pichai tied AI experiences to higher Search usage.
A comparison of 5 AI search engines show they cite different sources but converge on citing brands, a key to SEO for AI search.
OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot.
Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter.
Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals.
Alphabet’s Q1 2026 earnings put Google Search revenue at $60.4 billion, up 19% YoY, as Pichai tied AI experiences to higher Search usage.
Misalignment between SEO, product, and engineering has created a system where accountability exists without control, and predictable failures follow.
Break the Protection Paradox by aligning content strategy with how modern search and AI systems discover and surface information.
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout.
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth.
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better.
Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a closer look.
Why traditional frameworks fall short, and how the DIRHAM framework helps marketers build trust, relevance, and measurable impact in today’s content ecosystem.
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics.
Why traditional frameworks fall short, and how the DIRHAM framework helps marketers build trust, relevance, and measurable impact in today’s content ecosystem.
How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks.
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data.
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value.
Google Tests ‘Ask YouTube’ Conversational Search Experiment
By Matt G. Southern
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows
By Matt G. Southern
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.
Your Owned Content Is Losing To A Stranger’s Reddit Comment
By Duane Forrester
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.