The Webinar Intensive
4 Weeks. 1 Published Webinar. Build it, launch it, and start generating pipeline with the team behind 300+ webinars and 350K+ leads at Search Engine Journal.
Your Lead Gen Is Running. Your Pipeline Isn't. Turn Your Webinar Program Into Your Best-Performing Channel.
Webinars are a great way to drive warm, engaged leads. So we interviewed marketers running webinar programs right now. Every single one said some version of the same thing:
"I'd run more webinars, but the prep work is brutal and the leads we get don't convert."
Our proven system drives quality ICPs and we'll show you how to nurture those who aren't ready to convert.
This Isn't a Course. It's a Live Workshop That Ships.
In four weeks, you build every asset, pressure-test every piece with our team, and launch a real webinar (with some promotional help by SEJ).
You Launch, Not Just Learn
Built on 300+ Webinars
Promoted on SEJ
We Heard the Same Pain Six Times
Before we built this, we sat down with marketers running webinar programs. These are their actual words.
"We had eight people register. Two showed up. We're not really sure what to do to grab people's attention. We just need more people to register to be able to convert them, basically."
"I used to get maybe 60 to 80 people attending webinars. Now I'm getting like 15 to 20. People would show up for a webinar just because it was a webinar."
"I have to come up with the topic, the description, all the content, the slides, and then do it. Getting people to sign up is very, very hard."
"It's just the bandwidth in the day-to-day trying to get that in there. I don't always have the content. Internal and external hoops, a bunch of approvals. Speed to market, being able to stand up and fly, that's what's hard."
"It's the eternal challenge for marketers, tracking my analytics. Where are my numbers coming from? We're doing forensics. I just wish there was a magic solution."
"To pull it off in a month's time, it's a heavy lift. What can we learn from the first webinar to inform how we run the second? Continuously iterating and improving."
Is This Intensive Right for You?
This intensive is built for practitioners who have a webinar program in place and want to go from "it's too much work for no ROI" to "it filled the pipeline, and they converted."
- A current or recent webinar program
- A commitment to 4 weeks of live, hands-on workshop sessions
- The ambition to turn one webinar into a repeatable, revenue-tied system
You'll Walk Away With
A fully launched, live webinar to launch on your webinar platform, generating real registrations and leads for your pipeline.
A repeatable production system: topic selection, copywriting formulas, landing page, promo engine, email sequences, and follow-up cadences you can run solo.
A clear attribution framework that ties your webinar directly to pipeline and proves ROI to leadership.
Every template, checklist, and framework we use to drive qualified leads at SEJ.
What You'll Actually Build
A live webinar, focused on driving qualified leads and getting them to attend.
An Intent-Focused Experience: Topic, Title, and Landing Page Copy
Sequences to Drive Registration and Get People to Show Up
Convert Attendees Into a Next Step
Templates, Feedback, and a Repeatable, Scalable Playbook
Choose Your Tier
Every Tier Includes
- 4 weeks of live sessions (recorded for lifetime access)
- All templates, checklists, and frameworks
- Your webinar featured in an SEJ article
- A certification of completion and a social celebration
Full group experience
Founding member discount
- 4 weeks of live group sessions and workshops
- All templates, checklists, and frameworks
- Live Q&A with SEJ team each week
- Your webinar in an SEJ article
Early bird pricing expires April 30, 2026.
Direct access to the SEJ team
Limited VIP seats
- Everything in Standard
- Two VIP-only sessions with SEJ team
- Slack access for real-time feedback
- Featured promotion to 80K+ newsletter subscribers
Early bird pricing expires April 30, 2026.
Common Questions
How Many Seats Are in the Alpha?
20. That's it. Small on purpose so every member gets direct feedback.
What If I Can't Get My Webinar Live During the Cohort?
You can still participate in every session, build every asset, and get feedback from the team. We'll guide you through the full process so you can launch on your own timeline with everything in place.
How Much Time Do I Need to Commit Each Week?
Plan for one live session per week plus a few hours of hands-on work building your webinar assets. Most members spend 4 to 6 hours per week total.
What If I Can't Attend a Live Session?
Every session is recorded and available for lifetime access. The peer community and Q&A are async-friendly, so you won't fall behind.
Can My Team Join With Me?
Yes. Ask about team seats at checkout.
What's the Difference Between Standard and VIP?
Standard gives you the full group experience: sessions, templates, Q&A, and your webinar featured in SEJ content. VIP adds two private sessions with our team, ongoing Slack access for real-time feedback, and featured promotion of your webinar to SEJ's newsletter audience.
Can I Expense This?
Yes. We'll send a one-page justification memo for your manager on request.
Four Weeks From Now, Your Webinar Is Live and Your Pipeline Is Full
Twenty seats. One cohort. Starts May 11, 2026.
Early bird pricing expires April 30, 2026.